Category Archives: Sales

THE ADULT ENTERTAINMENT INDUSTRY

Edited By Alex Santiago

As therapist John Woods recently wrote, pornography “is no longer just a private problem. It is a public health problem.”

It’s no secret that adult entertainment is one of the leading industries driving website traffic online. But just how much of this traffic is actually going to porn websites, and what locations is it coming from? We got an inside look alongside SimilarWeb to explore the murky world of online porn consumption. The results may surprise you—and also provide a fresh perspective on how online marketers working in this category maximize their returns.

Pornographic websites are responsible for 4.41% of all desktop visits on the internet worldwide. To put that in perspective, ExtremeTech surveyed usage data pulled from Google’s DoubleClick Ad Planner and discovered that the most popular porn site on the web serves up 4.4 billion page views per month. Reddit, by comparison, clocks in with just 2.8 billion.

The adult entertainment category ranks seventh on the list of leading categories on the internet, falling just below computers and electronics and surpassing a variety of other very strong categories, including games and sports.

Which countries have the most shares of porn sites?

Porn sites are clearly the unhealthy habit of choice for many, as it outranks gambling, beauty and fitness, travel, health, and recreation. The adult entertainment industry is known for driving huge profits, and is in fact twice as large as the online finance industry, in terms of traffic share, as we can see in the chart below.

Adult entertainment percentage desktop worldwide
Countries with biggest share adult entertainment

World average – 4.41%

According to SimilarWeb’s analysis, the top two countries with the highest share of adult websites are Iraq and Egypt, two very socially conservative countries that many wouldn’t have previously thought would factor in the top 10. Rounding out the category are predominantly European nations with the likes of Japan and Peru making up the Asian and South American contingent.

Which countries have the longest sessions, and visit the most pages?

Meanwhile on the list of countries with the longest average session time, East outranks West. Middle-Eastern countries along with those in Asia dominate the top of the rankings. Interestingly, neither the USA, UK nor Canada are ranked on the below chart, suggesting that there is a very lucrative market for adult websites overseas.

Countries longest sessions adult entertainment

World average – 0:03:16

Countries most pageviews adult entertainment

World average – 3.8

Once again Europe is dominating the list—and in terms of highest pages viewed per visit, specifically northern Europe. However, way out in front is Hong Kong, with its nearest Asian neighbor, Singapore, placed in fifth.

Which search engine is used to find porn?

Google is the clear search engine of choice for users looking for porn, with a whopping 83.48% of all adult-site search coming from the brand. Maybe this isn’t too surprising since Google is by far the biggest and most popular search engine, and with adult sites especially, people want a search engine they can trust. However, there have been suggestions that Google’s filtering results are sending more users to Bing.

Traffic source adult entertainment

Fun fact: our data shows that the social media channel driving the most traffic to adult websites is not Facebook as we had expected, but reddit.com. You might be surprised to see that Tumblr is missing from this list, but that’s because the blogging site is built on subdomains, and therefore each subdomain is counted as a separate website. (Analysis can be done on Tumblr alone, but this would warrant its own study.)

Social networks traffic adult entertainment
Top suppliers adult entertainment traffic
Why This Matters

The key takeaway here is that porn sites have absolutely flooded the web. And the more our society becomes sexually saturated, the more porn makers pump out harder and harder material to make sure they stay on the cutting edge.

“Thirty years ago ‘hardcore’ pornography usually meant the explicit depiction of sexual intercourse,” wrote Dr. Norman Doidge, in his recent book on neuroscience, The Brain That Changes Itself. “Now hardcore has evolved and is increasingly dominated by the sadomasochistic themes…all involving scripts fusing sex with hatred and humiliation. Hardcore pornography now explores the world of [violence], while softcore is now what hardcore was a few decades ago… The comparatively tame softcore pictures of yesteryear…now show up on mainstream media all day long, in the pornification of everything, including television, rock videos, soap operas, advertisements, and so on.”

And not only is there more porn to watch, but also there are more ways than ever to watch it. Today, not only do we have high-speed Internet, we’ve got it on tap for devices we have with us 24 hours a day. Families have gone from having one shared computer to often having multiple personal laptops, smartphones, and tablets. It’s now virtually possible to have an Internet-enabled screen in front of our eyes nearly every minute of the day.

As porn’s availability has risen, so have its devastating effects on people, relationships, and society at large. As therapist John Woods recently wrote, pornography “is no longer just a private problem. It is a public health problem.”

50 FREE WAYS TO TO PROMOTE YOUR WEBSITE ONLINE

Free advertising sites

This post was last updated on June 5, 2020 by Wix

Edited By Alex Santiago

Once you launch your small business and create a website, you’ll need to spread the word to potential customers. While there are several ways to do this – including blogging, email marketing, and SEO – online advertising is one of the most effective methods.

Though advertising is often considered expensive, it’s actually quite feasible for companies on a budget. In fact, plenty of platforms let you advertise at zero cost, including online directories, social platforms and more.

To save you the legwork, we’ve compiled a list of 50 great free advertising sites to promote your website. Some require no more than a quick URL submission, while others necessitate a more thoughtful, strategic approach.

Online directories for businesses

Ranging from high-profile platforms to local listings, online directories cover a range of audiences. The method for each of them is quite similar: you submit the URL of your professional website, as well as additional details about your business or organization. These sites, in turn, incorporate this information into their data banks, ensuring that a link to your site appears when users search relevant content categories.

In addition to displaying your business name and website, these free advertising sites can improve your search engine optimization, or SEO. This helps promote your website by boosting its search engine ranking, increasing the chances that you’ll get found on Google and drawing traffic to your site.

Social media platforms

Social media marketing is a powerful strategy for business owners. Essentially, social platforms are free advertising sites; whether you promote yourself on Instagram or start a YouTube channel for your business, you can build your brand and reach potential customers.

Social bookmarking and curating

While social bookmarking and curating websites operate on the basis of link submission, the emphasis here is on creating quality content. Like social media platforms, they function as entertaining browsing experiences for users while simultaneously serving as online advertising tools for businesses.

By circulating your content on these sites, you can subtly promote your product and gently guide users toward your website. At the same time, you’ll improve your SEO by placing inbound links to your company across the web.

Classified ad websites

Classified ads are small advertisements – often free of charge – placed in newspapers, magazines or online boards. By posting on dedicated classified ad platforms, you can generate backlinks to your company site and market your business to potential customers. Adding your company name and URL to these free advertising sites is a quick, simple and affordable way to gain exposure.

Creating business pages or listings on these platforms is an effective way to begin your online advertising strategy. For more ideas and inspiration, take a look at these low-budget marketing strategies and tips to promote your site for free.

TOP MARKETING STRATEGIES

Posted by Vicki Woschnick

Edited By Alex Santiago

Top 10 Marketing Strategies

Looking for marketing strategies proven to be the most effective for business growth? This article is designed to help you explore the best marketing tactics for any business situation—whether B2B or B2C! Below you’ll find two routes—one for B2B and another for B2C businesses. Click the button below that matches your business situation to explore the best strategies to deploy for your business.

Get a complete understanding of how to plan an effective marketing strategy. Download our “FREE Annual Marketing Plan Template.”

Each top 10 list is backed by data from a variety of sources, and has been updated with the latest information from market leaders, such as Drift, Forrester, HubSpot Research, Invesp, Saasquatch, Statista, and MarketingProfs.com.


Top 10 B2B Marketing Strategies

We were curious about what business professionals thought about marketing. We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2B marketing strategies commonly recognized as successful regardless of industry. Here’s what we found, in no particular order:growth-hacking.png

CONTENT MARKETING

Content marketing emphasizes education over selling to influence buying behavior. This strategic marketing approach focuses on creating and distributing information relevant to prospects’ needs in order to attract those best aligned with — and most likely to purchase — your product or service. Since communication is ongoing, content can be tailored to reflect what you learn about leads over time, and may include varied formats like infographics, webpages, podcasts, videos, blogs, white papers, webinars, and eBooks. It’s important to note that content marketing is not synonymous with inbound marketing (more on inbound below). Content marketing is an important component to an overall inbound strategy, but it does not integrate other marketing methodologies to maximize content value.

Content Marketing is effective because it:

  • Draws prospects through the sales funnel
  • Grows brand visibility, credibility, and desirability
  • Aligns target markets with relevant information

Fast Fact: 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions.Inbound Marketing

INBOUND MARKETING

Inbound is far and away the most effective B2B marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight customers. Unlike traditional marketing methods — or even those of the other strategies listed here — inbound earns the attention of customers and pulls them to a company website by producing meaningful content. Because messaging is relevant and appears in the right place at the right time, inbound invites visitors in rather than annoying them with interruptive traditional advertising.

Inbound Marketing is effective because it:

  • Works for businesses of any size or type
  • Creates more knowledgeable prospects
  • Can be easily integrated and managed using a Customer Relationship Management (CRM) system, like HubSpot CRM

Fast Fact: Fast Fact: 80% of corporate decision-makers favor getting brand information through an article or blog series more than ads.Social Media Marketing

SOCIAL MEDIA MARKETING

Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic. Social media shares of content, videos, and images also influence SEO efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, LinkedIn, YouTube, and Instagram as well as search engines like Google and Yahoo.

Social Media Marketing is effective because it:

  • Reduces marketing spends while increasing lead generation
  • Provides metrics that give companies additional marketplace insight
  • “Humanizes” brands and encourages conversions

Fast Fact: 83% of all B2B marketers use at least one of the “Big Four” social media sites (Facebook, LinkedIn, Twitter, YouTube) to distribute content. Drive traffic and revenue with these B2B social media marketing strategies.
Search Engine Optimization

SEARCH ENGINE OPTIMIZATION

Search engine optimization, or SEO, is the process of increasing awareness about — and traffic to — a particular website by making sure it appears among the top unpaid (or “natural”) search results on search engines like Google, Bing!, and Yahoo. While there is a common misperception that it is a stand-alone marketing tactic, SEO is accomplished by many tactics working together and is central to an effective inbound marketing strategy.

While social media, email, banner ads, and other marketing tools generate website visits, SEO visibility is particularly important because search engines are the primary way users navigate the Internet. It automatically increases your audience in a relevant, targeted way — they self-identify as someone who is interested in, your product or service.

Search Engine Optimization is effective because it:

  • Continues to evolve to keep pace with mobile and local search engine optimization
  • Simplifies searches for customers interested in your product or service
  • Is a cost-effective way to keep your brand competitive with similarly situated companies

Explore more in this free SEO Survival Guide!

Fast Fact: SEO tops B2B lead sources at 14%, followed closely by email marketing (13%), and social media (12%)Search Engine Marketing/PPC

SEARCH ENGINE MARKETING/PPC

Search engine marketing, or SEM, is a tool that companies use to grow their website traffic through paid online advertising. One of the most popular SEM methods is pay-per-click (PPC) links. Essentially, a company buys or “sponsors” a link that appears as an ad in search engine results when keywords related to their product or service are searched. Every time the ad is clicked, the company pays the search engine (or other third party host site) a small fee for the visitor — a literal “pay per click.”

Search Engine Marketing is effective because of its:

  • Breadth in online tools and reach
  • Cost-effectiveness in generating high visibility
  • Adaptability to multiple markets and audiences

Fast Fact: PPC users are 50% more likely to make a purchase than organic site visitors.Account Based Marketing and Retargeting

ACCOUNT BASED MARKETING AND RETARGETING

Account Based Marketing (ABM) is a B2B strategy that focuses on a targeted set of accounts using highly personalized campaigns. It provides marketing and sales teams with a number of advantages, including a faster sales process, cost effectiveness, and a more efficient use of marketing resources. With all of the things ABM is, though, it’s important to remember that ABM is not the same as targeted outbound marketing. It’s much more strategic, using methods like online retargeting to personalize marketing efforts.

Retargeting uses browser cookie-based technology to identify users who visited your site but left (or “bounced”) before completing a transaction or conversion. The cookie allows for targeted advertisements to appear in those users’ subsequent web searches and interactions, even if they’re not related to your site specifically. Retargeting is an effective conversion tool because it repeatedly gets your brand in front of audiences that are already interested in your product or service.

Retargeting is effective because it:

  • Recaptures the attention and purchase power of “window shoppers”
  • Generates high click-through rates
  • Lends itself to visitor segmentation and tailored messaging

Fast Fact: The average click-through rate for retargeted ads is 0.7% (compared to 0.07% for display ads)Earned Media and PR

EARNED MEDIA AND PR

Earned media (or “free media”) is publicity that’s created through efforts other than paid advertising. It can take a variety of forms — a social media testimonial, word of mouth, a television or radio mention, a newspaper article or editorial — but one thing is constant: earned media is unsolicited and can only be gained organically. It cannot be bought or owned like traditional advertising. Taking an earned media approach to inbound marketing.

Earned media and PR are effective because they:

  • Are generally “free” advertising channels
  • Are unsolicited and, therefore, have instant perceived credibility
  • Increase awareness of valuable, educational, and trustworthy content

REFERRAL PROGRAMS

A referral program is an umbrella term used to describe a systematic approach companies take to incentivize people to tell others about their products or services. Implementing specific affiliate programs, customer referral programs and partner programs within a marketing plan structure are meant to offer the instant credibility of existing customers to grow a customer base. “Referral programs” is often used synonymously with “referral marketing.”

Referral programs are effective because they:

  • Leverage the recommendations of happy customers
  • Authentically recognize customers’ brand loyalty and reinforce it
  • Are perennially popular with customers

Fast Fact: The lifetime value for new referral customers is 16% higher than non-referrals Want more leads? Improve Your Voice of the Customer (VoC) Program!
Industry Events

INDUSTRY EVENTS

Tradeshows remain a top B2B networking tool (especially when inbound tactics support event efforts), as they gather companies within a specific industry into one location for demonstrating their latest products and services. Rarely open to the public, trade shows give companies the chance to establish or strengthen relationships with key industry partners, customers, and prospects; identify market trends and opportunities; and gain an understanding of what their competition is offering in the market.

In light of the pandemic-driven “new normal,” networking has met with some limitations. However, technology is a decided advantage, as in-person events can often be converted to virtual events that offer similar benefits, including:

  • Meaningful interactions and relationship-building
  • Good attendance, creating a target-rich environment for lead generation
  • Opportunities for businesses of every size to access the same audience and information

Fast Fact: Events like trade shows generate the most B2B leads, while case studies are the catalysts behind lead conversion and acceleration.

Improving Trade Show & Exhibition Results with These Inbound Tactics.Conversational Marketing

CONVERSATIONAL MARKETING

Conversational marketing is just that — a conversation. Real-time interaction via a chatbot or live chat gets the right information in front of prospects and customers at the right time, and follow-up questions are addressed immediately. Personalized, relevant engagement vastly improves the user experience. For businesses, conversational marketing typically cuts the time buyers stay in the sales funnel. Conversions happen quicker because relationships are established quicker. Set up live chat on your website in 6 steps using HubSpot Conversations.

Conversational marketing is effective because it:

  • Removes layers of impersonal lead capture and creates an authentic, personal customer experience
  • Fosters clear communication — buyers can plainly state their needs, and businesses can more readily understand and assist since there is appropriate context around the request
  • Strengthens relationships as bots can also recommend additional content to supplement buyer education

Fast Fact: Messaging is the preferred method of customer communication with businesses — 90% of customers want a chat option.

Taken individually, the majority of the strategies we listed provide limited marketing clout. However, inbound marketing aligns the heavy-hitters — SEO, SEM, content marketing, social media, and earned media — to deliver a well-rounded, cost-effective marketing approach that generates qualified leads, strengthens customer relationships, and successfully builds brands.


Top 10 Business-to-Consumer Marketing Strategies

We were curious about what business professionals thought about marketing. We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2C marketing strategies commonly recognized as successful regardless of industry. Here’s what we found, in no particular order:Social Networks and Viral Marketing

SOCIAL NETWORKS AND VIRAL MARKETING

Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic. Social media shares of content, videos, and images also influence Search Engine Optimization (SEO) efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, YouTube, and Instagram and search engines like Google and Yahoo.

Fast Fact: 61% of companies use social to increase conversions, and 50% use it to gain customer or market insights.Paid Media Advertising

PAID MEDIA ADVERTISING

Paid media is a tool that companies use to grow their website traffic through paid advertising. One of the most popular methods is pay-per-click (PPC) links. Essentially, a company buys or “sponsors” a link that appears as an ad in search engine results when keywords related to their product or service are searched (this process is commonly known as search engine marketing, or SEM). Every time the ad is clicked, the company pays the search engine (or other third party host site) a small fee for the visitor — a literal “pay per click.”

INTERNET MARKETING

Internet marketing, or online marketing, combines web and email to advertise and drive e-commerce sales. Social media platforms may also be included to leverage brand presence and promote products and services. In total, these efforts are typically used in conjunction with traditional advertising formats like radio, television, and print.

There’s also a lot to be said about online reviews and opinions. Word-of-mouth advertising is unpaid, organic, and oh-so-powerful because those having nice things to say about your product or service generally have nothing to gain from it other than sharing good news. A recommendation from a friend, colleague, or family member has built-in credibility and can spur dozens of leads who anticipate positive experiences with your brand.

Fast Fact: Global e-commerce is anticipated to reach $3,056.3 billion at a CAGR of 14% through 2023, with the spike largely attributed to contactless buying behaviors resulting from the global pandemic (COVID-19)Email Marketing

EMAIL MARKETING

Email marketing is a highly effective way to nurture and convert leads. However, it’s not a game of chance, as to whether your message winds up in spam filters. Instead, email marketing is an automated process that targets specific prospects and customers with the goal of influencing their purchasing decisions. Email marketing success is measured by open rates and click-through rates, so strategy comes into play, particularly when it’s used as a component of a larger internet marketing initiative.

Fast Fact: The average expected email marketing ROI is $42 for every $1 spent.Direct Selling

DIRECT SELLING

Direct selling accomplishes exactly what the name suggests — marketing and selling products directly to consumers. In this model, sales agents build face-to-face relationships with individuals by demonstrating and selling products away from retail settings, usually in an individual’s home (e.g., Amway, Avon, Herbalife, and Mary Kay).

Fast Fact: The direct selling market is currently valued at $63 billion dollarsPoint-of-Purchase Marketing (POP)

POINT-OF-PURCHASE MARKETING (POP)

Point-of-Purchase marketing (or POP marketing) sells to a captive audience — those shoppers already in-store and ready to purchase. Product displays, on-package coupons, shelf talkers that tout product benefits, and other attention-getting “sizzle” often sway buying decisions at the shelf by making an offer simply too good — and too visible — to pass up.

Fast Fact: In the U.S., annual impulse purchases total $17.78 billion, while Canadians dole out about half that much — $8.8 billion per yearCobranding, Affinity, and Cause Marketing

COBRANDING, AFFINITY, AND CAUSE MARKETING

Co-branding is a marketing methodology in which at least two brands join together to promote and sell a single product or service. The brands lend their collective credibility to increase the perception of the product or service’s value, so consumers are willing to pay more at retail. Secondarily, co-branding may dissuade private label manufacturers from copying the product or service. Similarly, affinity marketing is a partnership between a company (supplier) and an organization that gathers persons sharing the same interests — for instance a coffee shop that sells goods from a local bakery.

There is no shortage of co-branding partnerships, but several more recent examples demonstrate particularly good natural brand alignment including the adventurous GoPro and Red Bull, luxurious BMW and Louis Vuitton, and fashion-forward Alexander Wang and H&M.

Likewise, cause marketing leverages and enhances brand reputation. Cause marketing is a cooperative effort between a for-profit business and a non-profit organization to mutually promote and benefit from social and other charitable causes. Cause marketing is not to be confused with corporate giving, which is tied to specific tax-deductible donations made by an organization. Cause marketing relationships are “feel goods” and assure your customers you share their desire to make the world a better place.

Fast Fact: Customers interpret co-branding as a value endorsement from a brand they already trust, creating a potentially lucrative halo effectConversational Marketing

CONVERSATIONAL MARKETING

Conversational marketing is just that — a conversation. Real-time interaction via a chatbot or live chat gets the right information in front of prospects and customers at the right time, allows them to self-service, and get questions answered immediately. Personalized, relevant engagement vastly improves the user experience. For B2C businesses, conversational marketing is especially effective because it and scales your customer servicetypically cuts the time buyers stay in the sales funnel. Conversions happen quicker because relationships are established quicker. Set up live chat on your website in 6 steps using HubSpot Conversations.

Conversational marketing is effective because it:

  • Removes layers of impersonal lead capture and creates an authentic, personal customer experience
  • Fosters clear communication — buyers can plainly state their needs, and businesses can more readily understand and assist since there is appropriate context around the request
  • Strengthens relationships as bots can also recommend additional content or products relevant to buyers based on their past behavior

Fast Fact: Messaging is the preferred method of customer communication with businesses — 90% of customers want a chat option.Earned Media/PR

EARNED MEDIA/PR

Earned media (or “free media”) is publicity that is created through efforts other than paid advertising. It can take a variety of forms — a social media testimonial, word-of-mouth, a television or radio mention, a newspaper article or editorial — but one thing is constant: earned media is unsolicited and can only be gained organically. It cannot be bought or owned like traditional advertising.

Fast Fact: 92% of customers say they trust earned media, with 51% of Millennials being highly influenced by itstorytelling

STORYTELLING

Brand storytelling uses a familiar communication format to engage consumers at an emotional level. Rather than just spew facts and figures, storytelling allows you to weave a memorable tale of who your company is, what you do, how you solve problems, want you value, and how you engage and contribute to your community and the public in general.

Fast Fact: In a recent survey, 91% of respondents reported having a positive emotional connection with at least one brand Return to Top.

Every Strategy Requires an Effective Marketing Plan

Ready to ramp up your marketing efforts, but unsure of where to begin? Reach out to us or check out our complete guide to building an annual marketing plan for any size of business.

Topics: Inbound Marketing Work Email Address*

Vicki Woschnick

Posted by Vicki Woschnick
An experienced writer and content planner, Vicki has a variety of client-side and agency experience in all of Weidert Group’s service areas. She is highly adept at learning various industrial niches and producing effective content on behalf of clients. In Weidert Group’s inbound marketing programs, Vicki plays a major role in crafting blog-form articles as well as downloadable advanced content offers.

TOP 27 REAL ESTATE AGENT TIPS

By Susan Isaak on March 24, 2020

Edited By Alex Santiago

Susan is a licensed real estate agent who consistently ranks among the top agents in her area. Her expertise is highlighted throughout Fit Small Business’s real estate content.

This article is part of a larger series on Real Estate Agents.

Success in real estate requires being tenacious about generating leads, choosing the right customer relationship management (CRM) tool for lead nurturing, and picking the best brokerage to help you meet your goals. With an estimated 87% failure rate within the first five years of business, agents need to be diligent about their business to beat the odds.

Here are 27 real estate agent tips to ensure career success.


Talbot Sutter, successful real estate agents, Tips from the pros

1. Treat Every Client Like Gold

Talbot Sutter, President & Broker, Sutter & Nugent Real Estate

When it comes to building a successful real estate career, the most important advice I could give a new agent is to treat every deal the same. No matter if it’s a $100,000 sale or $10 million sale, treat every transaction like it’s the most important yet, and it will pay off tenfold.


Judy Williams, successful real estate agents, Tips from the pros

2. Take Advantage of Lead Gen Opportunities

Judy Williams, Real Estate Agent, Halstead Manhattan

To start on the right foot, new agents must be determined to identify and follow through on opportunities. When I started working as an independent agent, I reached out to agents who had a lot of for-sale listings. I sent emails letting them know that if they ever needed open house coverage, I would be more than happy to help and host an open house for them in exchange for access to any direct buyers who attend the open houses.


Mike McElroy, successful real estate agents, Tips from the pros

3. Set Aside Time to Grow Your Business

Mike McElroy, Founder & Managing Broker, Center Coast Realty

It’s important to set aside time every day to prospect for new clients to help grow your business. Sometimes, new agents get so caught up in closing their current transactions that they forget to look for new clients to work with, and they’re left with nothing after those existing deals close.


Kerri-lyn Holland, successful real estate agents, Tips from the pros

4. Nurture Leads to Ensure You Close a Sale

Kerri-lyn Holland, Owner, Holland & Associates Real Estate

Buying a home takes time—a lot of time. Real estate shoppers visiting your website likely aren’t ready to do business on their first visit. An intuitive funnel with retargeting and email will keep you top of mind as the shopper gets closer to a decision. You’re spending money and effort to get buyers and sellers onto your website, but too many agents let those opportunities slip through the cracks.


Lisa McGreevy, successful real estate agents, Tips from the pros

5. Have a Scalable CRM

Lisa McGreevy, Sales Tech Editor, Fit Small Business

A reliable CRM is crucial for organizing contacts and tracking leads through the entire client journey. A good CRM scales with you as you grow, but scalability is about more than the size of its contact database. A solid CRM like Salesforce Essentials also offers important features like lead and account management tools that help you offer clients top-notch service every step of the way.


Ally VanderHarst, successful real estate agents, Tips from the pros

6. Commit Fully to Your Work

Ally VanderHarst, Real Estate Agent, The Kate Broddick Team

In less than one year of full-time real estate, I was able to focus on providing exceptional customer service to my clients and, as a bonus, I nearly tripled my salary. But you’ve got to commit to it. You can’t sit back and wait for clients to come to you. You’ve got to put 100% of your effort into working hard, following up on leads, and making sure you’re providing the absolute best customer service to every single person that you come in contact with.


David Meek, successful real estate agents, Tips from the pros

7. Canvas Local Business Connections for Leads

David Meek, Real Estate Broker/Associate, Keller Williams Arizona Realty

It takes time to build relationships. Start with the people who know and trust you. There is no need to do radio advertising or purchase ads on shopping carts. You already have a relationship with the 100 closest contacts in your circles. Think barbers, veterinarians, supermarket cashiers, bank tellers, teachers, and neighbors.


Allie Potts, successful real estate agents, Tips from the pros

8. Use Real Estate-Specific Websites

Allison Potts, Director of Content, Fit Small Business

New agents—or those who want to scale and grow—would do well to choose a website builder like Placester. It has genuinely solid features for agents who want real estate-specific functionality like internet data exchange (IDX) integration, email tools, and lead generation features.


Karen Gray-Plaisted, successful real estate agents, Tips from the pros

9. Connect With a Professional Stager

Karen Gray Plaisted, Owner, Design Solutions KGP

A house is a product that agents are marketing to everyone who is searching. Without a great presentation to reflect the beauty of a property, the agent loses. Staging shows that agents take a seller’s property seriously and will help sell it quicker and for top dollar.


Benjamin Ross, successful real estate agents, Tips from the pros

10. Publish Content on Your Blog or Website

Benjamin Ross, Realtor, Landlord & Investor, Mission Real Estate Group

Get a website and start building domain authority by publishing content immediately. More than 90% of buyers begin searching on the internet. You need to have an internet presence. This is a long-term goal, so you must start right away, as it will take quite a bit of time for you to rank on search engines like Google and Bing.


Manuel Mata, successful real estate agents, Tips from the pros

11. Use Video to Showcase Properties & Expertise

Manuel Mata, Realtor, White Picket Realty

Having a strong online presence today means you have to be comfortable with videos. It can be as simple as using Instagram Stories and Facebook Stories, showing houses, revealing interesting finds at homes, or sharing a buyer or seller tip. Once you get comfortable, you can go “live.” The topic does not always have to be about real estate, and I would recommend you include things that would interest your audience like highlighting a local restaurant.


Headshot of Kiah Treece, Fit Small Business

12. Always Be Learning

Kiah Treece, Editorial Manager, Fit Small Business

Most successful agents have a solid educational background, and one way to grow in the field is to upgrade your license when you have some experience behind you. McKissock offers online real estate education for those who want to upgrade their license to become brokers or simply learn more about specialty fields. Not only is McKissock affordable, but you can complete courses anywhere you have an internet connection. Learn more about their course offerings.


Jared Barnett, successful real estate agents, Tips from the pros

13. Maintain a Budget

Jared Barnett, Real Estate Agent, Compass & The Barnett Bittencourt Team

As a real estate agent, you are only paid when you sell or rent a property. For this reason, paychecks do not come on a set schedule, so it’s important to create a budget to manage your cash flow so that you are financially stable during busy and slow periods.


Jonas Sickler, successful real estate agents, Tips from the pros

14. Check Your Online Reputation

Jonas Sickler, Marketing Director, ReputationManagement.com

Reputation is everything for real estate agents. Potential clients will most likely investigate Realtors before reaching out, so it’s important to frequently Google yourself to see what’s been published by you and others online. Bad reviews or defamatory social media posts can destroy a real estate business overnight. Even your own private social media posts can alienate clients if you share politically charged views or use vulgar language in posts or comments.


Christopher Linsell, successful real estate agents, Tips from the pros

15. Create & Send Professional Marketing Materials

Christopher Linsel, Staff Writer & Real Estate Coach, The Close

Starting your career in real estate will require that you have marketing materials that get your name and brand out to your farm area. The marketing materials of ProspectsPLUS! allow agents to customize collateral and even provide services for distribution. Visit its website to see high-quality templates for flyers, postcards, door hangers, newsletters, and other marketing materials. Plus, if you refer a friend, you can get a $25 gift card.


Delroy Gill, successful real estate agents, Tips from the pros

16. Know Your Value & Establish a Process

Delroy Gill, Real Estate Agent, Sotheby’s International Realty

Knowing what value you offer as an agent as you grow is important but having a real database you build on is also a piece of the foundation in a stable real estate career. When you combine process with value, you have a recipe for success.


Tommy Mutchler, successful real estate agents, Tips from the pros

17. Communicate Quickly & Reliably

Tommy Mutchler, Real Estate Agent, RE/MAX

Respond to clients’ texts and emails right away—ideally within minutes—although before the end of the day is better than nothing. It’s too easy to respond to someone later. Go above and beyond and respond now. If someone calls you, answer. I don’t care if it’s a telemarketer trying to sell you Facebook ads. Answer your phone. If you have to miss the call, call them back ASAP. Just do it. Putting follow-up on the back burner will kill your business.


Victoria Carter, successful real estate agents, Tips from the pros

18. Be the Neighborhood Expert

Victoria Carter, Real Estate Agent, Victoria Carter Team

You will never truly succeed unless you offer real value to your clients. You need to understand the local school system, different neighborhoods, housing markets and trends, commuting options, and the finances behind buying or selling a home.


Brenda Di Bari, successful real estate agents, Tips from the pros

19. Pick the Right Brokerage to Start Your Career

Brenda Di Bari, Commercial Real Estate Broker, Halstead

Once you’re licensed, you will need to find a brokerage to sponsor you — otherwise known as a place to “hang your license.” Find a brokerage that has a comprehensive agent development program, which may include continuing education courses, a mentor, referrals to new client leads, and a marketing budget to help get you started. Be sure to choose an agency where you get along well with the managing broker.


Kate Broddick, successful real estate agents, Tips from the pros

20. Don’t Be Afraid to Take Risks

Kate Broddick, Real Estate Agent, The Kate Broddick Team

I wish I’d known that if you want to stand out in the crowd, you’ve got to be a little risky and do something different than everyone else. Once I started taking more risks and letting the real “me” shine through, my business tripled in a year. I let go of all barriers, rebranded myself, started a team, and presented the world with a marketing platform that was a bit edgier and centered myself around a less “mainstream” way of marketing. I discovered I never, ever wanted to be the person following the crowd — I wanted to be the one leading the trend.


Dan Spransy, successful real estate agents, Tips from the pros

21. Amp Up Your Motivation

Dan Spransy, Broker & Owner, Realty Executives Cooper Spransy

Motivation is key. Self-motivation can be low when transferring into real estate from a nine-to-five job or stay-at-home role. At Realty Executives, we train our executives on how to master the business but, once they know, it’s up to them to execute.


Billy Rodriguez, successful real estate agents, Tips from the pros

22. Find a Real Estate Agent Mentor

Billy Rodriguez, Managing Director, Central Florida Retail Investment Team, Cite Partners

Have a mentor. I can’t say how important this is. Everyone is faced with difficult decisions. It’s great to have trusted advisors who will always give the best advice and who will always benefit you and your family. I have three mentors and talk to them often. I always learn something new and gain so much more at the end of our meetings.


Reilly McGregor, successful real estate agents, Tips from the pros

23. Be Consistent & Hold Yourself Accountable

Reilly McGregor, Broker Associate, Harborview Realty

Be consistent. Write a list of items that you are going to accomplish at the beginning of each day and the end of each day. Hold yourself accountable. Commit to learning something new daily. This can range from new information about a community or understanding contracts better. Don’t be afraid to ask questions. We were all new agents at one point, and many people are willing to help.


Augusto Bittencourt, successful real estate agents, Tips from the pros

24. Nurture Existing Relationships & Build New Ones

Augusto Bittencourt, Real Estate Agent, Compass & The Barnett Bittencourt Team

The most successful real estate agents have a strong network that provides a steady source of business and referrals. A mistake many real estate agents make is forgetting to maintain the relationships of their core network while focusing on creating new contacts. While it is important to grow, it’s equally important to maintain all relationships.


Miles Chapin, successful real estate agents, Tips from the pros

25. Understand Your Clients

Miles Chapin, Senior Managing Director, Modern Spaces

Try to identify what you need to learn and find a place or a situation where you can get that knowledge. Get out of your comfort zone and try to understand how other people think. Everyone is different: Millennials use online apps more than baby boomers while empty-nesters have different needs than younger, single people. Don’t get caught up in any one methodology. Balance your time searching online with actual time in the field.


E. Allen Dietzschold, successful real estate agents, Tips from the pros

26. Get a Lead Generation Real Estate Coach

E. Allen Dietzschold, Broker at Encore Group & RE Coach, Real Estate Success Coaching

Your business is lead generation. New agents find that there are 100 different things you can do to generate leads, and most of them work some of the time. Bottom line: Not all lead gen is created equal. Get some coaching on which methods will be best for your personality and your market so you understand how to generate leads that will convert.


Andrew Given, successful real estate agents, Tips from the pros

27. Give Your Business a Runway

Andrew Given, Real Estate Broker, The Given Group at Lofty Real Estate

Give yourself a realistic timeframe to get up and running. You are starting a business, and any business requires time to begin to make money. Between 12 and 18 months is a realistic time before you start to see business regularly. That means you need to make sure you have money to live on and money to invest in your marketing during that time frame. Proper timeline planning and budgeting will ensure you have a fighting chance to make the career work.


Bottom Line—Real Estate Agent Tips

The real estate agent tips above can make the difference between closing a deal today vs one tomorrow. However, no one tip guarantees results every time. Becoming a successful real estate agent requires hard work and dedication. Therefore, the best tip of all is to position yourself to succeed in competitive environments, by being willing to adapt to ever-changing trends, and never stop trying new things.

About the Author

Susan Isaak

Susan Isaak is a staff writer at Fit Small Business focusing on real estate. She is also an active, licensed real estate agent with Houlihan Lawrence in Connecticut, has helped hundreds of people buy, sell and rent their homes, and consistently ranks among the top agents in her area.