Category Archives: Sales

30 BEST WEBSITES FOR WOMEN TO SHOP

1. Boohoo

Boohoo is one of the world’s fastest-growing e-commerce sites. The booming retailer offers non-stop fashion with up to 100 new pieces hitting the site every day. The majority of styles on offer are under AU$100, and some are even as low as $2, so fill up your basket without any pesky spending guilt.

2. Nasty Gal

Created by “girlboss” Sophia Amoruso, Nasty Gal began as a humble eBay store selling vintage clothing. Since then, the brand has grown into an e-commerce giant that sells a broad range of genuine vintage and new, vintage-inspired pieces. This site is perfect for girls with a little bit of attitude who like to have a lot of fun.

3. H&M

Do we even need to introduce H&M? The Swedish super-retailer is everyone’s first choice for affordable, fast-fashion clothing, and its online store makes it all available from the comfort of your home. Sit on the couch while stocking up on great basics, lingerie, trends, accessories, workwear, activewear, and even homewares.

4. Free People

If you’re a free spirit or a hippy at heart, Free People is the online shopping destination for you. This bohemian retailer dishes up the goods when it comes to dreamy designs. Fill up your basket with wonderful pieces that are fit for brunch, the beach or a trip around the world. Also, take a look at the brand’s Movement label for great activewear.

Nordstrom has been a leading fashion retailer for over 100 years and is continuing to uphold the title. Although the brand’s online store is obviously a lot younger, it follows suit from Nordstrom’s physical stores in terms of excellent service and extensive product range.

6. Mango

Mango, also known as MNG, offers a broad range of minimally chic clothing and accessories. The brand’s designs are pieces that can be worn every day that easily blend into the rest of your wardrobe.

7. Luisa Via Roma

From sporty to chic, this site has it all. It offers pieces fresh off the runway, exclusive collaborations and discounts across some of the world’s biggest labels. If you’re after curated styles that will make you stand out from the crowd, you can’t look past Luisviaroma – it’s the one-stop-shop for all things beautiful.

8. ASOS

If you haven’t shopped online at ASOS, you’ve seriously been missing out. This site is a one-stop destination for all of your fashion and beauty needs at a reasonable price. Filter through thousands of on-trend products from a variety of brands as well as the ASOS house labels.

9. The Outnet

Created by the people at Net-A-Porter, The Outnet is the ultimate destination for exclusive discounts on more than 350 designer labels. Some of the featured brands include Chloé, Stuart Weitzman and Oscar de la Renta. This is a great place to visit if you’re after your first luxury piece, but don’t want to spend your entire paycheck on it.

10. Farfetch

There’s only one of you, so why wear something that everyone else has? Finding your perfect piece of clothing shouldn’t be a hassle, thanks to Farfetch. With vintage pieces from the labels you love like Chanel, Yves Saint Laurent, and Versace, you can be seen in something that no-one else is wearing.

11. Shopbop

Since its launch in 2000, Shopbop has become a site that fashionistas know and love. It’s the perfect place to shop for both contemporary and designer labels and has an impressive selection of apparel, shoes, bags, and accessories. Another major highlight of this site is that it offers lookbook and wardrobe advice features, which makes the online experience all the more enjoyable!

12. Revolve

You can always count on Revolve to bring you the most trendy pieces you’ll need for a season update, and the site features many prominent designer brands. They’ve even added face masks to their list of products —  so you know they’re keeping an eye on current trends and needs. For convenience, fashion lovers can also get their favorite beauty products on the site, which is super appealing because you don’t have to order from multiple retailers. Revolve’s Shop This Look section is also a fantastic way to find outfits you want to recreate, and their dedicated customer service team will help with any issues.

13. Nordstrom Rack

If you love a bargain, then Nordstrom Rack is the place to go! We all know that designer clothes can come with a high price tag, but this is the site that helps you save money while also getting your hands on your dream brands. At Nordstrom Rack, you can get up to 70 percent off the original department store and boutique prices, and they are continually adding new items to the inventory. Be sure to check in weekly for new arrivals and shop your favorite styles, which can be done from the comfort of your living room. If you want to browse on-the-go, the mobile app also makes shopping super easy!

14. Saks Fifth Avenue

Most people have heard of Saks Fifth Avenue, the famous New York department store, and their online site does not disappoint. Saks is known for fashionable and exclusive items, and you can now shop them from the comfort of your home. Choose from a wide range of designers, pick the trendiest apparel, handbags, and shoes, and finish off your looks with interesting pieces of jewelry and chic accessories. If you need inspiration, The Edit highlights seasonal favorites and trends, and the editorials are always impressive.

15. Topshop

One of our favorite British high street brands, Topshop, is also available online. This site offers all the great styles that you’re used to finding in-store at the same affordable price. Tall, petite and maternity ranges are also on offer for those who want Topshop’s on-trend style but need a different fit. On top of all that, standard international delivery, which is up to nine days, is free when you spend over £100.

16. SSENSE

For the lovers of luxury fashion and independent designers, look no further than SSense. With thousands of incredible curated pieces available, you can find a one-of-a-kind piece that others will adore, or the latest items fresh off the runway. Whether you’re gaga for Gucci or a lover of La Perla, this is the site for you.

17. Uniqlo

Uniqlo is the place to go for basics on a budget. You may not find the most fashionable pieces here, but you will find some great, quality pieces to be the core ingredients of your casual wardrobe. Think comfortable cotton hoodies, cashmere sweaters, down puffer jackets and essential seamless underwear, all for the lowest prices imaginable.

18. Verishop

Verishop is the one-stop-online-shop customers love because they have so many different apartments. From men’s and women’s clothing and apparel to beauty and wellness or stylish pieces for your home, this is the best way to find items you love or the perfect gift for friends and dear ones. Shop from both global and digitally native brands, including Billie the Label, and leisurewear brand LETT. Another highlight is the fast and free shipping and 24-hour customer service, which makes the whole experience easy and fun!

19. MyTheresa

MyTheresa has been around for over 30 years, first as a fashion hotspot in Munich, and later an online extension of the exclusive store. What can you expect from this site? For starters, fast delivery within one business day, free returns within 30 days, and an impressive collection of designer items! The site stocks over 250 international designers, and is known for being one of the best sites to purchase luxury buys, with big names including Acne Studios, Emilio Pucci, and Fendi.

20. & Other Stories

If you live in the U.K., U.S., or one of a selection of European countries, then you are lucky enough to be able to shop online at &OtherStories. The brand focuses on the whole outfit, making accessories an essential part of its business. The clothes are nice, but the pieces to buy are bags, shoes, sunglasses, and jewelry.

21. Coggles

Discover your next favorite piece of clothing on Coggles. Featuring designers like Victoria Beckham, Balmain, and Kenzo, you can filter through thousands of beautiful clothes and accessories to find something perfect for you. From sneakers to fine jewelry, it’s the perfect shopping site for a friend or yourself.

22. Missguided

Missguided is your online shopping destination for young and fun fashion. This site is perfect for anyone who’s not afraid to show a bit of skin. Low cut tops, bodycon dresses and short shorts are a regular occurrence here. Pick up a few of the brand’s continuously on-trend pieces as a cheap way to spice up your usual wardrobe.

23. MatchesFashion

Everyone deserves to treat themselves once in a while, so why not do it on Matches Fashion? From the essentials to the exquisite, this site offers unmatched assistance. If you’re having difficulty making a decision or you need a bit of extra help, let the MyStylist service help you out. Whether you’re unsure of how to put a look together or you need to spark some inspiration, this team is here to help.

24. Urban Outfitters

Urban Outfitters stocks a huge range of brands and styles so that you can find what you need for the price that you want. Filter products by categories, styles, lengths, sizes, colors, brands and prices to quickly hunt down key items, or just click through pages and browse all the lovely styles.

25. Forever21

Forever 21 offers super-affordable casual wear that is both cute and stylish. This user-friendly online store is the perfect place to pick up all the trends that you want to try without investing too much financially. The brand also loves social media and often re-posts customers’ photos, so get buying and then get snapping to feel the online love

26. ModCloth

Visit ModCloth if you’re on the lookout for indie, vintage, and retro-inspired clothing and accessories. This brand’s democratizing approach to fashion is incredibly refreshing, featuring a variety of models on its site and selling styles to suit everyone. Take a look at the dress section to find some truly beautiful pieces that are perfect for summer days and picnics in the park.

27. Miss Selfridge

Miss Selfridge, which initially began as a part of Selfridges department store in the U.K., is now a part of the Arcadia Group, which owns Topshop. Visit this retailer’s site if you’re looking for fun party dresses or gorgeous day wear.

28. COS

COS is like the older, cooler and much more refined sister to H&M. Made by the same company, COS steers away from fads and passing trends while H&M embraces them. Offering a range of minimal and modern wardrobe essentials, COS will provide you with pieces that last beyond the current season. Although you will pay more than you would at H&M, you’ll get your money’s worth.

29. Marks and Spencer

Marks and Spencer, which launched its Australian web store this year, offers a range of relaxed and chic styles that are all well within budget. Check out the brand’s extensive range of accessories to find affordable pieces to match every outfit. Also, explore the M&S & Alexa Chung Collaboration for great vintage-inspired styles.

30. Princess Polly

Shopping multiple brands that you love in one spot is as convenient as it is fun. Proving this point is the online retailer, Princess Polly. This site carries several fashionable and affordable brands, including Evil Twin, Minkpink, Somedays Lovin, The Fifth Label, Windsor Smith and Nobody Denim

BEST 30 WAYS TO SAVE MONEY IN GROCERIES

Alex Santiago – Editor & Publisher

It’s easy to waltz down the grocery store aisle and fill up your basket with things that aren’t on the list. Maybe it’s the fluorescent lighting, strategically placed products at checkout, or that squeaky wheel on the cart that messes with your sanity—and your budget.But that doesn’t mean you get a free pass to spend like crazy! It’s time to reel it in and learn how to save money on groceries.

How Much Do Most People Spend on Groceries Each Month?

Around here, we recommend spending 10–15% of your take-home pay on food, which includes both groceries and eating out. But (like you probably guessed) most people spend a lot more than that. The average cost of monthly groceries for one person ranges from $162–372. Married couples clock in at spending somewhere between $371–773 each month. And when it comes to a family of four, the average cost for their monthly grocery bill shoots up to $570–1298!1 Yikes!

Spoiler alert: You don’t have to spend an arm and a leg on groceries. But don’t just take our word for it. Here are 30 easy ways to go grocery shopping on a budget, plus some tips from Dave’s Facebook fans!

1. Redefine dinner.

If the word dinner makes you picture a big homemade meal with a nice cut of meat, two steaming sides of fresh veggies from the farmers market, a warm loaf of French bread, and a chocolate dessert—chill out and cut yourself some slack! This isn’t 1952, and supper doesn’t have to be a big feast.

Your kids and spouse will survive on BLTs, omelets or a big salad several times a week. Don’t be afraid of serving simple meals or doing breakfast for dinner to make your groceries stretch! Eggs are inexpensive, and you can whip them up into different dishes like frittatas and quiches if you’re feeling fancy. Or make egg salad sandwiches if you want to keep it simple.

It’s time to shrink your guilt and your budget by rethinking the most misunderstood meal of the day. Freeeeedom!

2. Crunch some numbers while you shop.

If you keep a running tally of how much money is adding up in your cart, you’ll save yourself from any surprises when you get up to the checkout line. Pull out the calculator on your phone and keep track of all those veggies, fruits and other staple items you’re putting in your cart. This might make you stop and ask yourself—wait, do I really need that fancy $5 sparkling water that isn’t on sale?

“Stick to your list and use a calculator as you shop to stay under budget. We’re under $50 a week for our family (two adults and a toddler). No junk food either. It’s doable!” — Amanda N.

3. Round up your grocery cost estimates.

This is a fun little trick to play on yourself when you’re stumped for how to save money on groceries. While you’re walking around with your calculator, round up each item’s price. The $1.59 product becomes $2, that $7.75 item becomes $8, and so on. If you do this for everything in your cart, you’ll still know roughly what you’re spending, but you’ll be pleasantly surprised when you’re standing at the checkout line and coming in under budget every time.

“I use tally marks to keep track of what I’m spending, and I always round up every item. Even if the item is $1.29, it gets two tally marks. That way, by the time I check out, I’m both aware of approximately what to expect and surprised to still be under what I wanted to spend.” — Jillian H.

4. Raid your pantry.

Challenge yourself to look through your pantry (or fridge) and see what kind of meals you can throw together with the ingredients you already have. Who says you have to stock up on more groceries when there are perfectly good chicken thighs shoved in the back of your freezer and a couple unopened cans of black beans and salsa on your shelves?

“Don’t feel like you need to buy something just because you’re out of it. Raid your pantry and fridge for substitutes first. Make your meal plans around what you already have.” — Carla A.

5. Think before you bulk up.

Buying in bulk is amazing . . . when it actually saves you money. Don’t assume that the big bulk buys at the discount stores are automatically the cheaper option. When you’re grocery shopping on a budget, be sure to stop and compare the price per unit or ounce for the item you’re buying.

As tempting as it is to stock up, don’t buy more than you really need—especially when it comes to perishable items. Buying bulk cereal might be a great investment for a family of four, but if it’s just you and your spouse, that 40-count of Greek yogurt might not be the best buy.

6. Start freezing and storing meals now.

Need to figure out how to save money on food fast? Say hello to freezer meals. There are a ton of freezer meal recipes online. Look them up! You can set aside a Saturday to make a bunch of freezer meals and then reap the benefits later on down the road. Not only will you save money, but you’ll also save time. Can’t beat that!

“Cook big meals and divide leftovers into portions and freeze them. Freeze as much as you can from your shopping.” — Anthony R.

7. Pay with cash.

It’s like Dave Ramsey always says: Cash is king! The best way to be sure you’ll end up with a lower grocery bill is to stick to the budget and pay with cash. When you go to the store with cash in hand, you know exactly how much you can spend—because once the cash runs out, that’s it!

Plus, it’ll help you prioritize the meat-and-vegetable necessities rather than the ice-cream-and-cookie impulse buys. Those little extras are okay if you plan for them!

If you still find that you’re eating like royalty at the beginning of the month and then scraping by at the end, take out cash for groceries every week instead of once a month. That way, you’ll have a better picture of how much you can actually afford to spend each week.

“Use the envelope system and put unnecessary items at the end of the counter. I would tell the cashier I only had a certain amount of money to spend and to stop when I got to that point. Instead of it being an embarrassment, it was a bonding moment for me and the cashier when I made my goal, or even if it didn’t work out.” — Jan B.

8. Don’t allow for budget-breaking surprises.

This is one of the simplest ways to save money on groceries. When you get to the store, stick to your list! That’s the key to staying on budget. And if you go shopping as a family, let your kids help plan the meals and then find the items. It’s much easier to stay on budget when you’re shopping with a plan and working as a team . . . and when you get comfortable saying no to candy.

“Our grocery store offers ‘scan it.’ You can walk around with a scanner and scan your items as you shop. It keeps a total for you so you’re never surprised at the register—and you can decide if you really need certain things.” — Jamie M.

9. Shop in season.

When you’re grocery shopping on a budget, it’s super important to live by this rule. Buying a pomegranate in mid-July will probably cost you an arm and a leg—and it might not even taste good! So, throughout the year, make it a point to only buy fruits and veggies that are in season.

10. Ignore eye-level items.

Have you ever noticed how the most expensive items on the grocery shelves tend to be right at your eye level? That’s no random fluke. It’s on purpose. Grocery stores are smart. They want you to go for the splurge items!

Instead of falling for those marketing tricks, look up and down as you shop. The more affordable brands could be higher or lower on the shelves. Think of it as a treasure hunt for the best price!

11. Try different grocery stores.

Why did you pick your grocery store to shop at? Is it the friendliest? Is it the closest to your home or most convenient to your commute? If we’re being honest, most of us probably shop where we do out of pure habit.

Don’t let a comfortable routine cost you money.

In the U.S., the top seven cheapest ranked grocery stores to shop at are Aldi, Market Basket, WinCo Foods, Food 4 Less, Costco, Walmart and Trader Joe’s.2 But keep in mind, things might stack up differently near you, so if you’re not sure which grocery stores are worth your time and dollars, ask around and compare prices.

Also, if you want to save money on food, be sure to check the weekly ads in your area for what’s on sale at competing grocery stores. You might find that shopping at the store down the street is costing extra money in the long run. Figuring out a new shopping plan may be frustrating at first, but it’s worth it to keep extra cash in your pocket.

12. Learn the sales cycles.

Are you ready to do a little detective work? Start paying attention to when your favorite items go on sale and how much the price drops. You might even want to jot it all down in a small notebook or on your smartphone. Whatever you do, just make sure you’re keeping track of those sales so you can see if there’s a trend. Soon you’ll be able to predict them before they hit!

13. BYOB.

Nope, it’s not what you think.

It’s time to bring your own bag to the grocery store! Lots of stores will give you a discount off your total grocery bill just for bringing in a reusable bag. How easy is that? Your savings will usually run somewhere between five and 10 cents per bag! Five bags could save you anywhere from 25 to 50 cents. Hey, savings are savings!

14. Don’t shop when you’re hungry.

People do a lot of silly things when they’re hungry. They say things they don’t really mean, eat all of their roommate’s chips, and aimlessly stroll the grocery store aisles like zombies.

And while your best friend might not hold you responsible for what you said when you were “hangry,” your grocery bill won’t let you off the hook so easily. Step away from the 48-count of frozen waffles, and put back that pineapple upside-down cake from the bakery.

Walk into the grocery store with a full stomach, and you might be shocked by how much lower your grocery bill is!

15. Stick to a meal plan.

It sounds like a chore, but meal planning can actually be a lot of fun when you’re learning how to save money on groceries. Pick a day of the week when you’ll plan out the meals. Once you decide what you’ll make for breakfasts, lunches and dinners, write out each ingredient needed for those meals—plus a few snacks, of course. Try to use ingredients you already have on hand before you think about the other ingredients you need to shop for.

And remember: A list can make or break your budget. So stick to your meal plan for the week and let your list be your guide!

16. Don’t buy more than you need.

We love a deal. Everyone loves a deal. But if you get suckered into buying stuff you don’t really need, did you really get a deal at all? Buying something just because it’s on sale is a good example of this. If it wasn’t part of your planned grocery list, then you still spent more money than you were intending to—deal or no deal.

“Just because something is marked two for $5, four for $10, etc., doesn’t mean you have to buy that many items. You get the same discounted price if you buy just one.” — Stacy H.

17. Test out your green thumb.

This might not be for everyone, but if you can grow your own tomatoes, bell peppers and cauliflower in your garden, you’re sure to save money at the grocery store. Why? Because you don’t have to buy any of those things there! You can just go out and grab them from your garden, Little House on the Prairie style. How awesome is that?

18. Shop online and pick up at the store.

If you’re looking for another hack when it comes to grocery shopping on a budget, you might want to consider using curbside grocery pickup. You can select the exact items you want online, pay for them, and then pick them up at whatever time works for you.

A lot of grocery stores are offering this service, and customers seem to be enjoying the convenience factor. But here’s why we really love it: You tend to cut out the impulse buying and stick to your grocery list and budget! No more getting up to the register only to discover that family-size box of cereal isn’t on sale after all. And no more buying rolled oats just in case you’re out at home (you can walk to the pantry to see for yourself—mind blown).

Some stores offer a pickup service for free, but others will make you pay a small fee, so be sure to budget that into your overall cost too.

19. Use apps on your smartphone.

When you’re searching for ways to save money on groceries, don’t forget about all the rebate apps out there!

Ibotta, Receipt Hog, Checkout 51 and Fetch Rewards are just a few of the great apps that can help you save. While rebates don’t give you a discount up front (like a traditional coupon), you should see savings in the long run.

20. Try going meatless for a meal.

Look here, carnivore, don’t be afraid to branch out and have a meatless meal once or twice a week. Buying large quantities of meat can make your grocery bill skyrocket (especially when the meat isn’t on sale). So instead, find some meatless recipes to whip up on Meatless Monday—or whatever day of the week you choose!

“We do a meatless meal one to two times a week. We budget $500 for a family of five. Sometimes it’s too much, sometimes it’s the perfect amount. If we don’t spend it, we put it toward our debt snowball.” — Holly M.

21. Eat leftovers for lunch.

We all know this—going out for lunch will seriously eat into your food budget. If you’re dropping $10 just twice a week, that’s $80 a month being spent on going out to eat (and we’re not even talking a nice dinner out with friends on Friday night).

Don’t waste your money like that when you can take leftovers and save a ton!

“We almost always have a nice dinner every night and are really good about taking the leftovers for lunch. No matter what you cook, if you consistently eat at home, it’s way cheaper than going out all the time.” — Cindy N.

22. Buy generic.

You know generic pasta is cheaper, but you’re still not convinced it won’t ruin your grandmother’s lasagna recipe. Are generic brands really as good as the name brands?

Consumer Reports found that most store brands measure up to the name brands in taste and quality—and they’re usually 20–25% lower in price too! And if that isn’t enough to sell you, a family of five can save up to $3,000 a year just by making the switch to store brands.3 In other words, your less expensive lasagna will taste just as delicious as Grandma’s.

Still not sold? The National Bureau of Economic Research says when buying staples like salt, sugar and baking soda, chefs were more likely to buy generic than everyday grocery shoppers.4 And they’re the food experts! The study figured out that if more consumers purchased store brands, we could save roughly $44 billion.

With that kind of money on the line, it pays to be brand disloyal.

“We shop at a great grocery store known for their low prices, and most stuff we buy is generic. We no longer buy desserts or junk food, which cut probably $200 from our budget.” — Erin A.

23. If you buy it—use it!

Nothing is worse than discovering funky vegetables and fruit floating through the abyss in the back of your fridge. And to make it worse, all those rotten cucumbers and moldy peaches are dollar signs you just wasted. Ouch!

Try your best to actually use what you buy at the grocery store. Put a list on the front of your refrigerator if you think that will help jog your memory. Whatever you do, just don’t let those items go to waste.

24. Shop the farmers market at the end of the day.

Okay, heads up—not everything at a farmers market is going to be inexpensive. But by the end of the day, most farmers don’t want to take their food home with them. It’s to their advantage to part with the items, even if it means they barely break even.

Walk around your local farmers market toward closing time and see what kind of deals you can score. Make a reasonable offer for the box of produce they have left. Chances are, you’ll get a great deal on delicious, fresh fruits and veggies!

25. Preserve and store away.

When ingredients are overflowing at the farmers market (or in your garden), buy in bulk and preserve them for the winter. Yeah, it may seem like you’re spending more during the summer between the extra produce and canning jars. But think of each one of those jars of tomato sauce or pickles as an investment.

You can buy a box of pasta for a couple of bucks and pull a container of your homemade “summer in a jar” tomato sauce off the shelf in the winter. You’ll have created an affordable dinner. Plus, think about how gratifying it will be to eat sauce you made!

And speaking of sauce, you can save yourself time and effort if you invest in a vacuum sealer. Plan a day where you make big batches of sauces—like curry, tomato, cheese, etc. Vacuum seal and freeze them for when you want all the comfort of a flavorful sauce with minimal effort. All you need is some simmering water or a slow cooker to revive the sauce. Bon appétit!

26. Shop the perimeter of the store.

The inside aisles of the grocery store are mostly made up of processed food that can derail your budget. Instead, shop the outer edges of the store for fresh fruits and vegetables, grains and beans. Look for nutrient-dense items and fresh, seasonal food. Your food budget will thank you later.

27. Skip the packaging.

A pre-packaged bag of lettuce with a dressing packet and fixings will cost double what a head of lettuce with some simple, homemade dressing would. Go for the unpackaged fruits and veggies whenever you can. They’re cheaper and usually healthier too.

28. Grow herbs and spices.

A store-bought pack of rosemary, mint or chives can get pricey. So even if you don’t have a ton of space to garden, it’s worth it to plant a few fresh herbs indoors or on your patio to save money. And if you can’t use your harvest right away, puree and place it into ice cube trays to freeze.

29. Only buy meat when it’s on sale.

No secret here: Meat can be expensive. And if you want grass-fed beef or extra lean cuts of organic meat, the price is going to go up. So, what’s a savvy budgeter to do when grocery shopping? Well, you could become a vegetarian, sure. Or you could just learn how to become a better meat shopper.

Look for great deals on meat when it’s on sale. Don’t worry about it going bad before you can use it all, because you can always stash it away in the freezer. Also, look for cuts of meat that are cheaper alternatives to what you usually buy. Instead of chicken breasts, opt for chicken thighs. Skip the sirloin and use ground chuck. Pass on the pork chops and grab the pork loin.

30. Leave the overspenders at home.

Word to the wise, if you find that your kids are the culprits of adding all those “not on the list” items to your cart, you might want to leave them at home. Yes, we’re looking at you with the box of cookies, little Jimmy. On the flip side, maybe it’s your spouse who needs to stay far away from the grocery store.

“My #1 [grocery store hack] is banning my husband from going to the grocery store! We saved at least $300 a month by him not going.” — Melissa W.

Grocery Shopping on a Budget Doesn’t Have to Be Hard

A few new habits can help you lower your monthly grocery bill, stick to your budget, and meet your money goals faster. That means more cash to pay down debt, invest for the future, or save for something fun—like a babysitter and a nice meal out where someone else cooks and cleans up.

Try one of these grocery store hacks on your next trip down the grocery aisle, and you could be pleasantly surprised by how much cash stays in your pocket!

Don’t have a grocery budget? Well, what the heck are you waiting for? You need one to figure out how to save money on groceries! Create your budget with our free budgeting app, EveryDollar, and get ready to hit the grocery store armed and dangerous next time

BEST SALES PROMOTIONAL EXAMPLES

Successful companies know that sales promotions are among the most effective methods of increasing sales and building customer satisfaction. Sales promotions have been used for decades to great success, and no matter what your industry or the size of your business, there are sales promotion tips and techniques that can benefit you. With so many ways to promote your business with or without money, there is no need to suffer from sluggish revenue.

What is a Sales Promotion

A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. Sales promotions take many different forms, but they all focus on persuading a target audience to make a purchase or become a client of a business.

Sales promotions are just one type of marketing strategy but are often confused with advertising. In fact, the two are different, as each appeals to a different nature of the consumer. Advertising is emotional in nature and invites consumers to purchase products or services through visceral images, sounds, or alluring experiences. Sales promotions, in contrast, appeal to a customer’s logic and rational mind. Sales promotions—“buy one, get one free,” for example—are immediately quantifiable in a customer’s mind.

Sales Promotion Examples

There are many different types of sales promotion activities you can pursue. Unlike advertising, sales promotions don’t necessarily present upfront costs. Sales promotion activities are common in both consumer and business-to-business markets, and can help your customers in their decision-making process.
Here are some sales promotion examples for your reference:

1. Google Promotions

Did you know that you can get free promotion on Google through your Google My Business profile? Google My Business allows you to create four different types of social posts: What’s New, Events, Offers, and Products. Use our Google My Business Posting Guide to identify the best way to make your promotion known.

Of course, in order for your promotion to get exposure, your profile needs to show up in search results. Use our free tool below to make sure your Google My Business profile is optimized to get found on Google search.

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In 30 seconds, find out whether your Google business listing is optimized to get found and stand out on search.

2. Free Gifts

Fairly self-explanatory. There are many ways to utilize this particular sales promotion techniques. A restaurant, for example, may offer free dessert with the purchase of a meal. An electronics store may offer free batteries to customers. Chik-Fil-A recently launched a popular promotion where they offered the first 100 customers to their newly-opened stores free chicken sandwiches for a year. Massage Envy often offers a free one-hour massage with the purchase of a $150 gift card—who doesn’t love a free massage?

3. Free Samples

Costco uses this method with great success. By providing samples to all customers in the store, regardless of whether they purchase something, they encourage customers to buy products they may not have considered before. Small businesses don’t have the budget that Costco does but can still provide free samples to customers.

Do you have a new product that you’re trying to sell? Give out samples! This works best with food but can also work at spas and salons with tester lotions and perfumes or aromatherapy products. If you’re promoting a new face product, let people try it out! People like something they can try before buying.

4. Discounted Prices

Everybody loves a deal, and as Black Friday and Cyber Monday consistently demonstrate year after year, consumers will go crazy over a good price. Use holidays and events in our Marketing Calendar to your advantage by having sales or specials at your business.

5. Joint Promotions

Joint promotions can be done both between brands owned by a single company, or between brands owned by separate companies. Joint promotions are easy if you know other business owners in a similar or related industry. Offer them some of your products or services to be bundled into a package at their business and offer the same bundle at yours. This is free promotion for each of you at the other owner’s business.

6. Vouchers and Coupons

These are offered in magazines, newspapers, on product packaging, and online. You can offer vouchers and coupons via email to your email list or as a thank you when people subscribe to your blog or email newsletter.

7. Social Media Contests and Giveaways

Purchasing a product provides a consumer entry to these giveaways. Such sales promotions are particularly popular with food items such as chips and sodas, which provide prizes related to the business inside the packaging or offer codes on bottle caps. But you can do the same with a Facebook or Instagram giveaway to get new customers interested in your business.

8. Fair-Trade, Made in the USA, and Cause-Related Products

Products that are either fair-trade or contribute to a charitable cause are sales promotion tools that are rarely recognized as such. However, such products can not only benefit a charity, but also the business selling them as well. GAP and Apple, for example, both received great reception to their (RED)-branded products, a percentage of whose sale prices went to supporting HIV/AIDS programs in Africa.

But small businesses can do these promotions as well. If your products are produced or manufactured domestically, brand your business as “Made in the USA.” If your coffee shop’s coffee is all free-trade, make it known! People seek out businesses whose values are aligned with their own so if something is important to you, chances are it’s important to customers.

9. Buy One, Get One Free

Buy-one-get-one-free deals (aka BOGO) are among the most well-used promotional methods. Within business circles, they are often referred to as “self-liquidating” promotions because they encourage the clearing of stock. Still, rarely do buy-one-get-one-free promotions cost a business anything. In fact, they are designed to increase revenue. For example, say it costs a business 10 cents to produce a loaf of bread. If that bread is sold for two for $1, that business still makes a profit. In fact, profits soar because more bread is sold.

BOGO deals work with more than just product-based businesses; they also work for services. Fitness studios, spas, salons, consultants, and trainers can offer BOGO deals on their classes or trainings as a way of filling their schedules or getting new clients during the slow season. Since service-based businesses are more time than product-value related, the only thing you’re losing is time and during the off-season, a BOGO deal will be well worth the investment if it leads to new customers in the long run.

10. Customer Loyalty Programs

Punch cards are a common example of customer relationship incentives. For example, a customer gets a stamp for every coffee drink she buys, and after the 6th stamp, she is eligible for a free drink. Other customer retention and loyalty programs include an insiders club where there is a small fee buy-in that gives customers extra discounts and first pick of services as well as client referral programs.

BEST 20 SELLING TECHNIQUES FOR SELL

20 Selling Techniques That Will Actually Improve How You Sell

By Tim Riesterer, Chief Strategy Officer

 September 10, 2019

A complete list of the best sales techniques. We have compiled the most effective B2B selling techniques here.

Who couldn’t use an arsenal of effective selling techniques? If you truly want to improve how you sell, look no further than this research-backed collection of the very best B2B sales techniques, as well as four ineffective (but popular) ideas for how to sell.

This article includes 20 selling techniques organized into six sections.

Sales Prospecting Techniques

Grabbing your buyer’s attention and opening the door to more fruitful sales conversations is the key to effective sales prospecting. Use these three sales prospecting techniques to build your pipeline and have more productive conversations with your prospects.

1. Make Your Customer The Hero

There’s a large body of research about the cognitive effects of stories for motivating behavior change. And in a selling context, stories are a powerful way to illustrate the value of your solution to your prospect.

Every story needs a hero—someone you relate to as they overcome obstacles on their journey toward happily ever after. But who’s the hero of your story? If it’s your company or your solution, you need to rework your story and make the customer the hero.

A typical hero’s journey goes something like this:

  1. The hero is a character who struggles with a problem
  2. The hero meets a wise mentor who understands their problem
  3. This mentor gives the hero new insight, provides a plan, and drives them to action
  4. Armed with newfound confidence and a plan, the hero faces their problem
  5. The hero overcomes the problem, realizes their potential, and reaches their goal

In your story, the customer is the one who needs to save the day, not you. Your role is that of the mentor. You’re there to help your customers see what has changed in their world and how they can adapt to better survive and thrive.

2. Don’t Over-Personalize Your Campaigns

Most marketers and salespeople believe the more personalized your outreach, the better your results. But you may be surprised to discover that highly personalized outreach isn’t as effective as less time-intensive personalization.

In a recent B2B personalization study, we tested the effectiveness of four different email personalization methods with 7000 prospects to determine which treatment worked best. We used four different personalization conditions—industry only, company only, industry + personal details, and company + personal details.

The results? While open rates were higher when using more personal details, the opposite was true for click-throughs. Personalizing by industry (without personal details) returned a 24 percent higher click-through rate than the company + personal details treatment.

how to sell using b2b marketing personalization: click-through rates by treatment

People may initially open an email that appears to speak directly to them. But they’ll feel let down when they discover it’s only a clever gimmick to grab their attention. On the other hand, when you share a story about how a similar company struggled and solved a common industry concern, your prospect is better able to project themselves into the story. They may even be eager to find out what happened next.

Learn more about the most effective approach to B2B marketing personalization in our e-book, It’s Not Business, it’s Personal.

3. Use “You” Phrasing, Not “We” Phrasing

It seems well-intentioned and inherently logical: Show your customers you understand their world by positioning yourself as a member of their tribe, hoping to establish a collaborative experience. The word “we” implies the supplier and the buyer are “in it together.” The problem is, when you use this type of we-phrasing, you’re actually hurting your ability to move your prospect to take action.

Corporate Visions ran two studies to test the effectiveness of you-phrasing versus we-phrasing. The studies found that you-phrasing is exponentially more effective at moving prospects to take personal responsibility and feel like they must take action. You-phrasing compels your prospect to question their status quo, paints an achievable buying vision, and holds your prospect’s attention in a way that separates your marketing message from the competition.

using you-phrasing is an effective B2B sales prospecting technique

So, the next time you’re talking to a potential buyer, use you-phrasing. It’s a small change. But it makes a big difference.

Learn more about you-phrasing in our State of the Conversation Report, The Impact of You-phrasing on Customer Conversations.

Selling Techniques That Create Value

Use these four selling techniques to show your prospects why they need to change their situation and persuade them to choose you over your competition.

4. Challenge Your Prospect’s Status Quo

Many salespeople see the sales process as linear. At some point, it has an end—the prospect will choose either you or your competitor. T­he truth is that those aren’t the only two endpoints. There’s another option—no decision—which is chosen all too often.

Studies show that at least 60 percent of deals in the pipeline are lost to “no decision” rather than to competitors. That’s because of something called Status Quo Bias—your prospect’s natural aversion to doing something different than what they’re doing today. It’s only by disrupting their status quo that you can persuade your prospects that their current situation is unsafe and unsustainable.

Keep in mind, however, that this conversation is about why your buyer needs to change. It’s not about introducing your solutions’ features and benefits. At this point, focus on creating the urgency to change by establishing that your prospect’s status quo situation is preventing them from reaching their most important business goals.

Learn more about when you should (and shouldn’t) challenge your buyer’s status quo in our e-book, To Challenge or No to Challeng.

5. Introduce Unconsidered Needs

Too often, salespeople base their messaging on the needs prospects tell you they have. When you do that, you’re then inclined to connect those identified needs to the specific capabilities that respond to those needs—in the standard “solution selling” fashion.

The problem is, you end up delivering commodity messages that won’t differentiate you from your competitors—because they’re likely constructing a similar value message in response to the same set of inputs. And because every option sounds the same, your prospects become indecisive. To create the urgency to change and overcome Status Quo Bias, you need to introduce prospects to Unconsidered Needs—unmet, underappreciated, or yet unknown problems or missed opportunities that are holding back their business.

In fact, research conducted by Corporate Visionsfound that a provocative messaging approach that begins by introducing an Unconsidered Need enhances your persuasive impact by 10 percent.

6. Find Your Value Wedge

When you present your value proposition to prospects, how much overlap is there between what you can provide and what your competition can provide? Most B2B salespeople admit that overlap is 70 percent or higher. So rather than competing within that “value parity area,” focus on what you can do for the customer that’s different from what the competition can do. This is called your Value Wedge.

how to sell - create a powerful sales value proposition by finding your value wedge

Your Value Wedge must meet three important criteria:

  1. It’s unique to you. This is a message that’s completely different than your competitors.
  2. It’s important to the customer. Provide value by highlighting gaps in the way your prospect is doing things today, and how your approach will resolve those issues.
  3. It’s defensible. Document proof points of time when other companies overcame similar challenges by adopting your proposed solution.

And when you create something that meets those three criteria, you have a value proposition that sets your solution apart from the competition and communicates real value to your prospect.

When you connect your prospect’s Unconsidered Needs to your differentiated strengths, you break free from value parity and commodity messaging to create the urgency and differentiation needed to overcome your prospect’s Status Quo Bias.

7. Tell Compelling Visual Stories

“Death by PowerPoint” is a common way to describe the mind-numbing experience of sitting through a long slide presentation filled with bullet points and clip art. Yet, most sales reps continue to fall back on this tired and unoriginal method of pitching.

But research proves that effective sales presentations need to go beyond just a list of bullets. A research study we conducted on using visuals in B2B sales revealed that simple, concrete, hand-drawn visuals on a whiteboard outperformed two types of PowerPoint presentations in the areas of recall, engagement, presentation quality, credibility, and persuasion.

Sales presentations should be a compelling visual narrative designed to showcase your products and services and how they deliver unique value. And regardless of whether you use a whiteboard, a flip chart, the back of an envelope, or a tablet, using visual stories is a powerful differentiator in competitive and complex selling environments.

What Are The Best Sales Techniques For The Phone?

Most of the selling strategies in this article are still effective when you’re selling over the phone, but you can use these two specific phone sales techniques to boost your persuasive impact and close more deals.

8. Tailor Your Message for Virtual Sales

Many companies are expanding inside sales teams. In fact, the majority of B2B salespeople we surveyed conduct more than half of their sales calls in non-face-to-face environments. But for all the potential cost savings and productivity gains, inside sales can create engagement challenges due to the virtual barrier between seller and buyer.

In a face-to-face meeting, you likely have your prospect’s full attention. But over the phone or in a virtual meeting, there are plenty of other competing priorities to distract them. They may take your call, but unless they value what you’re offering, they can easily disengage and continue working in other apps or checking email while you’re presenting your pitch.

That’s why you need to tailor your delivery for the specific situation they’re in. They’re short on time, so get right to the point. They want to know what you can offer, so introduce Unconsidered Needs to grab their attention. Tell a compelling, relatable story and use visuals to hold their attention while you illustrate the value of your solution.

9. Encourage Your Prospect to Participate

One underappreciated yet highly effective technique for phone sales is using interactive visuals. As mentioned earlier, there are clear benefits to using hand-drawn visuals over the typical PowerPoint presentation. And you can apply this concept to phone sales by getting your listener to participate in some way—whether by taking notes or by drawing a simple, concrete visual as directed.

Corporate Visions research reveals that using this approach to interactive visual stories is vital to engaging your audience, increasing favorable attitudes toward your story, improving recall, and making prospects more likely to meet with you.

Be warned. Incorporating these storytelling techniques into your virtual sales calls is going to demand some behavior changes from salespeople. Many of the sales reps we worked with thought that using interactive visuals on sales calls created “too much friction” that would negatively impact the call. But after putting this technique into practice, they saw an immediate positive impact relative to their previous verbal-only approach.

Learn more about engaging your prospects with visuals in our State of the Conversation Report, The Nex Best Thing to Being There.

How Can I Improve My Selling Techniques For Closing Sales?

Convincing your customers to change their status quo and choose you isn’t enough to close the sale. Use these four sales closing techniques to create urgency, drive consensus among stakeholders, and convince your buyers to take action now.

10. Tell Stories with Contrast

Messaging is about telling your company’s story in a way that attracts prospects to your door and turns them into customers. The challenge is that, if you’re like most companies, you tell your story in a way that doesn’t differentiate you much, if at all. But to create a powerful perception of value, you need to tell both the “before” story and the “after” story—you need to tell customer stories with contrast.

When you tell customer stories, don’t be afraid to link data with emotion. Often the best way to do that is to talk about the people who were affected by the challenging environment they were working in. Then talk about how their lives became better, easier, more fun, or less stressful after using your solution.

11. Highlight the Risk

There’s a longstanding myth that executives are strictly rational in their decision-making, influenced only by the hard ROI story you can tell. But that’s simply not the case.

Corporate Visions research found that executive decision-makers are just as swayed by emotionally charged factors as anybody else. In fact, executives are more than 70 percent more willing to make a risky business decision, such as leaving their current situation to try a risky alternative, if you frame their status quo in terms of what they stand to lose by not making a business change, versus what they stand to gain by following through with one.

12. Protect Your Value

Buyers today have all the power in sales negotiations. They know it, and so do salespeople. According to our researc, 72 percent of B2B salespeople report that buyers have grown more powerful over the last several years. They have the confidence to demand discounts—and walk away when they don’t get them.

The problem is, many salespeople unknowingly make concessions throughout the sales process—value leaks that make it more difficult to close the deal, which, in turn, makes it more difficult to protect your margins during late-stage negotiations.

Value leaks happen as the buyer tries to gain consensus among other stakeholders in the organization. They flex their power and start making additional demands for your time, your resources, and of course, for discounts. And you may not even be aware that it’s happening.

How do you protect your value? When managing multi-party decisions, consider who in the organization knows about the decision, who cares about the decision, and start targeting those stakeholders in your conversations. When you address the business impact for each key decision-maker involved in the purchase, you can drive consensus faster.

13. Leverage Pivotal Agreements

As deals get increasingly complex, late-stage negotiating tactics become increasingly irrelevant. And your ability to create a profitable outcome depends on how deftly you navigate critical moments of the sales process—moments that have the potential to change the nature of your opportunity and recast the buyer’s perception of your influence.

To help you do all this from a low-power position, consider the concept of Pivotal Agreements. The five types of Pivotal Agreements are value-based exchanges that you can use to advance your deals while protecting your value.

how to sell and protect your profit margins during sales negotiations with pivotal agreements

The idea is to proactively decide what you need from the customer during the buying cycle to get the most positive final outcome. In other words, you capture the value and protect your margins by executing a series of Pivotal Agreements throughout the buying process, rather than one grand compromise at the end.

Learn more about Pivotal Agreements in our webinar, There’s an Unlimited Demand. According to our research for Free.

How to Sell to Existing Customers: Sales Techniques to Expand Value

The sale isn’t over just because your prospect becomes a customer. There’s still ample opportunity to drive growth from customer expansion opportunities like renewals and upsells. Here are three research-backed sales techniques for selling to your existing customers.

14. Defend Your Customer’s Status Quo

When you’re engaging new prospects, it makes sense to use a provocative, challenging approach that introduces Unconsidered Needs, disrupts their status quo, and persuades them to choose you. As an outsider, you want to frame their current situation as risky and unsafe and introduce your solution as a better, safer alternative.

how to sell - the difference between customer acquisition vs customer retention

But when you’re the insider, defending your incumbent position to existing customers, you often need to reinforce your value and highlight the reasons why you’re still the safest choice. Because you are your customer’s status quo, you can use their natural Status Quo Bias to your advantage during renewal and expansion conversations.

To your existing customers, you are their status quo. And research shows that using a provocative, challenging message when you’re trying to renew or expand business with your customers will increase the likelihood that they’ll shop around by at least 10-16 percent.

Find out when you should (and shouldn’t) defend your buyer’s status quo in our e-book, To Challenge or Not to Challenge.

15. Upsell by Reinforcing the Relationship

Certain sales conversations with your customers require more finesse than others. Expansion conversations, for example, walk a thin line between persuading your customer to buy more and convincing them to stay with your solution in the process. If you succeed, you lay the groundwork for a long-lasting partnership. But if you stumble, your partnership stagnates, your revenue plateaus, and your customer becomes vulnerable to getting picked off by competitors.

When it comes to winning upsell conversations, our research found that reinforcing the emotional aspects of the customer partnership was most effective in persuading customers to make change seem safe as long as they’re changing with you, not away from you.

In these situations, don’t be afraid to use emotional language to lean into the relationship between you and your customer’s company. Then, leverage that relationship to have a frank conversation about challenges and opportunities befitting a long-term partnership.

Buyers are naturally more inclined to remain with their status quo than change to a new solution. But that doesn’t mean you should take your relationship for granted. Your customers are constantly being pitched by outside vendors who are eager to win their business. Don’t give them the opportunity.

Learn the science behind an effective upsell message in our State of the Conversation Report, Why Evolve? Determining the Most Effective Upsell Message.

16. Know-How to Apologize

In a perfect world, you would never need to apologize to your customers. But service failures are inevitable. And mishandling these pivotal moments can put your customer relationships, retention, and future revenue at risk. But it doesn’t have to be that way.

The service recovery paradox in B2B customer service

Apologizing to your  customers the right way can not only recover the relationship but actually improve their loyalty going forward. Using a concept called the Service Recovery Paradox as a foundation, our research found that a specific apology message framework improved the chances of your customer recommending your product and buying more from you after a service failure.

Learn more about how to effectively apologize to your customers in our State of the Conversation Report, Sorry Shouldn’t Be the Hardest Word.

What Are The Techniques Of Selling That Don’t Work?

There’s a lot of “conventional wisdom” for how to sell out there that, in reality, doesn’t actually help you make the sale. Here are four classic go-to selling techniques that may, in fact, be hurting your sales.

17. Don’t Focus on Selling Benefits

Everyone knows how to sell benefits and not features, right? Well, no. If you start your customer conversation with benefits, you’re jumping the gun when it comes to how most prospects are looking at their first interactions with you and your company.

Remember that up to 60 percent of pipeline deals are lost to the status quo. That means that you need to learn how to sell by establishing a Buying Vision—the case for why the prospect needs to change—before your solution’s benefits will resonate. That means you need to effectively challenge the status quo and show how the prospect’s world can change for the better.

18. Don’t Compete in a Bake-Off

When you position yourself against your competitors, you’re competing in a vendor bake-off. It’s a “spec war” and you might gain the upper hand with one feature, but then the competition meets your feature and raises another.

In the process, you and your competition are often having a very similar dialogue with the prospect, leading to the dreaded “no decision.” Instead of talking to the prospect about “why us,” focus instead on challenging the status quo by getting the prospect to think about “why change” and “why now,” and demonstrate the truly unique value of your solution.

19. Don’t Sell to Personas

Many salespeople and marketers use buyer personas to develop messaging. And, on the face of it, it seems to make sense: defining the profile of your prospect will enable you to develop messages targeted to that profile.

The problem is that personas are typically defined by who the prospect is – demographics and behaviors. But the need to change is not driven by a persona. The fact that a prospect shares similar characteristics with the persona isn’t what causes them to re-think their current approach and consider your solution as a new way to solve their problems.

Instead of developing messages based on personas, focus on how to sell by convincing prospects that the status quo they are standing on is “unsafe,” then show them how life is better with your solution.

20. Don’t Rely on a Standard Elevator Pitch

An elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition. And just about every sales organization under the sun spends a lot of time trying to perfect that pitch.

The problem is that the standard elevator pitch tells your story—not your prospect’s story. So instead of spending time refining your elevator pitch, focus on building the story that features your customer as the hero and illustrates the unique value you can offer them.

Closing Thoughts on Sales Techniques

There you have it. These 20 selling tips and techniques are proven to help you in all areas of your sales strategy, including prospecting, communicating value, creating urgency, closing the sale, and expanding with existing customers. With these approaches in your arsenal, you’ll be well equipped to handle even the toughest sales conversations. According to our research