BEST 20 SELLING TECHNIQUES FOR SELL

20 Selling Techniques That Will Actually Improve How You Sell

By Tim Riesterer, Chief Strategy Officer

 September 10, 2019

A complete list of the best sales techniques. We have compiled the most effective B2B selling techniques here.

Who couldn’t use an arsenal of effective selling techniques? If you truly want to improve how you sell, look no further than this research-backed collection of the very best B2B sales techniques, as well as four ineffective (but popular) ideas for how to sell.

This article includes 20 selling techniques organized into six sections.

Sales Prospecting Techniques

Grabbing your buyer’s attention and opening the door to more fruitful sales conversations is the key to effective sales prospecting. Use these three sales prospecting techniques to build your pipeline and have more productive conversations with your prospects.

1. Make Your Customer The Hero

There’s a large body of research about the cognitive effects of stories for motivating behavior change. And in a selling context, stories are a powerful way to illustrate the value of your solution to your prospect.

Every story needs a hero—someone you relate to as they overcome obstacles on their journey toward happily ever after. But who’s the hero of your story? If it’s your company or your solution, you need to rework your story and make the customer the hero.

A typical hero’s journey goes something like this:

  1. The hero is a character who struggles with a problem
  2. The hero meets a wise mentor who understands their problem
  3. This mentor gives the hero new insight, provides a plan, and drives them to action
  4. Armed with newfound confidence and a plan, the hero faces their problem
  5. The hero overcomes the problem, realizes their potential, and reaches their goal

In your story, the customer is the one who needs to save the day, not you. Your role is that of the mentor. You’re there to help your customers see what has changed in their world and how they can adapt to better survive and thrive.

2. Don’t Over-Personalize Your Campaigns

Most marketers and salespeople believe the more personalized your outreach, the better your results. But you may be surprised to discover that highly personalized outreach isn’t as effective as less time-intensive personalization.

In a recent B2B personalization study, we tested the effectiveness of four different email personalization methods with 7000 prospects to determine which treatment worked best. We used four different personalization conditions—industry only, company only, industry + personal details, and company + personal details.

The results? While open rates were higher when using more personal details, the opposite was true for click-throughs. Personalizing by industry (without personal details) returned a 24 percent higher click-through rate than the company + personal details treatment.

how to sell using b2b marketing personalization: click-through rates by treatment

People may initially open an email that appears to speak directly to them. But they’ll feel let down when they discover it’s only a clever gimmick to grab their attention. On the other hand, when you share a story about how a similar company struggled and solved a common industry concern, your prospect is better able to project themselves into the story. They may even be eager to find out what happened next.

Learn more about the most effective approach to B2B marketing personalization in our e-book, It’s Not Business, it’s Personal.

3. Use “You” Phrasing, Not “We” Phrasing

It seems well-intentioned and inherently logical: Show your customers you understand their world by positioning yourself as a member of their tribe, hoping to establish a collaborative experience. The word “we” implies the supplier and the buyer are “in it together.” The problem is, when you use this type of we-phrasing, you’re actually hurting your ability to move your prospect to take action.

Corporate Visions ran two studies to test the effectiveness of you-phrasing versus we-phrasing. The studies found that you-phrasing is exponentially more effective at moving prospects to take personal responsibility and feel like they must take action. You-phrasing compels your prospect to question their status quo, paints an achievable buying vision, and holds your prospect’s attention in a way that separates your marketing message from the competition.

using you-phrasing is an effective B2B sales prospecting technique

So, the next time you’re talking to a potential buyer, use you-phrasing. It’s a small change. But it makes a big difference.

Learn more about you-phrasing in our State of the Conversation Report, The Impact of You-phrasing on Customer Conversations.

Selling Techniques That Create Value

Use these four selling techniques to show your prospects why they need to change their situation and persuade them to choose you over your competition.

4. Challenge Your Prospect’s Status Quo

Many salespeople see the sales process as linear. At some point, it has an end—the prospect will choose either you or your competitor. T­he truth is that those aren’t the only two endpoints. There’s another option—no decision—which is chosen all too often.

Studies show that at least 60 percent of deals in the pipeline are lost to “no decision” rather than to competitors. That’s because of something called Status Quo Bias—your prospect’s natural aversion to doing something different than what they’re doing today. It’s only by disrupting their status quo that you can persuade your prospects that their current situation is unsafe and unsustainable.

Keep in mind, however, that this conversation is about why your buyer needs to change. It’s not about introducing your solutions’ features and benefits. At this point, focus on creating the urgency to change by establishing that your prospect’s status quo situation is preventing them from reaching their most important business goals.

Learn more about when you should (and shouldn’t) challenge your buyer’s status quo in our e-book, To Challenge or No to Challeng.

5. Introduce Unconsidered Needs

Too often, salespeople base their messaging on the needs prospects tell you they have. When you do that, you’re then inclined to connect those identified needs to the specific capabilities that respond to those needs—in the standard “solution selling” fashion.

The problem is, you end up delivering commodity messages that won’t differentiate you from your competitors—because they’re likely constructing a similar value message in response to the same set of inputs. And because every option sounds the same, your prospects become indecisive. To create the urgency to change and overcome Status Quo Bias, you need to introduce prospects to Unconsidered Needs—unmet, underappreciated, or yet unknown problems or missed opportunities that are holding back their business.

In fact, research conducted by Corporate Visionsfound that a provocative messaging approach that begins by introducing an Unconsidered Need enhances your persuasive impact by 10 percent.

6. Find Your Value Wedge

When you present your value proposition to prospects, how much overlap is there between what you can provide and what your competition can provide? Most B2B salespeople admit that overlap is 70 percent or higher. So rather than competing within that “value parity area,” focus on what you can do for the customer that’s different from what the competition can do. This is called your Value Wedge.

how to sell - create a powerful sales value proposition by finding your value wedge

Your Value Wedge must meet three important criteria:

  1. It’s unique to you. This is a message that’s completely different than your competitors.
  2. It’s important to the customer. Provide value by highlighting gaps in the way your prospect is doing things today, and how your approach will resolve those issues.
  3. It’s defensible. Document proof points of time when other companies overcame similar challenges by adopting your proposed solution.

And when you create something that meets those three criteria, you have a value proposition that sets your solution apart from the competition and communicates real value to your prospect.

When you connect your prospect’s Unconsidered Needs to your differentiated strengths, you break free from value parity and commodity messaging to create the urgency and differentiation needed to overcome your prospect’s Status Quo Bias.

7. Tell Compelling Visual Stories

“Death by PowerPoint” is a common way to describe the mind-numbing experience of sitting through a long slide presentation filled with bullet points and clip art. Yet, most sales reps continue to fall back on this tired and unoriginal method of pitching.

But research proves that effective sales presentations need to go beyond just a list of bullets. A research study we conducted on using visuals in B2B sales revealed that simple, concrete, hand-drawn visuals on a whiteboard outperformed two types of PowerPoint presentations in the areas of recall, engagement, presentation quality, credibility, and persuasion.

Sales presentations should be a compelling visual narrative designed to showcase your products and services and how they deliver unique value. And regardless of whether you use a whiteboard, a flip chart, the back of an envelope, or a tablet, using visual stories is a powerful differentiator in competitive and complex selling environments.

What Are The Best Sales Techniques For The Phone?

Most of the selling strategies in this article are still effective when you’re selling over the phone, but you can use these two specific phone sales techniques to boost your persuasive impact and close more deals.

8. Tailor Your Message for Virtual Sales

Many companies are expanding inside sales teams. In fact, the majority of B2B salespeople we surveyed conduct more than half of their sales calls in non-face-to-face environments. But for all the potential cost savings and productivity gains, inside sales can create engagement challenges due to the virtual barrier between seller and buyer.

In a face-to-face meeting, you likely have your prospect’s full attention. But over the phone or in a virtual meeting, there are plenty of other competing priorities to distract them. They may take your call, but unless they value what you’re offering, they can easily disengage and continue working in other apps or checking email while you’re presenting your pitch.

That’s why you need to tailor your delivery for the specific situation they’re in. They’re short on time, so get right to the point. They want to know what you can offer, so introduce Unconsidered Needs to grab their attention. Tell a compelling, relatable story and use visuals to hold their attention while you illustrate the value of your solution.

9. Encourage Your Prospect to Participate

One underappreciated yet highly effective technique for phone sales is using interactive visuals. As mentioned earlier, there are clear benefits to using hand-drawn visuals over the typical PowerPoint presentation. And you can apply this concept to phone sales by getting your listener to participate in some way—whether by taking notes or by drawing a simple, concrete visual as directed.

Corporate Visions research reveals that using this approach to interactive visual stories is vital to engaging your audience, increasing favorable attitudes toward your story, improving recall, and making prospects more likely to meet with you.

Be warned. Incorporating these storytelling techniques into your virtual sales calls is going to demand some behavior changes from salespeople. Many of the sales reps we worked with thought that using interactive visuals on sales calls created “too much friction” that would negatively impact the call. But after putting this technique into practice, they saw an immediate positive impact relative to their previous verbal-only approach.

Learn more about engaging your prospects with visuals in our State of the Conversation Report, The Nex Best Thing to Being There.

How Can I Improve My Selling Techniques For Closing Sales?

Convincing your customers to change their status quo and choose you isn’t enough to close the sale. Use these four sales closing techniques to create urgency, drive consensus among stakeholders, and convince your buyers to take action now.

10. Tell Stories with Contrast

Messaging is about telling your company’s story in a way that attracts prospects to your door and turns them into customers. The challenge is that, if you’re like most companies, you tell your story in a way that doesn’t differentiate you much, if at all. But to create a powerful perception of value, you need to tell both the “before” story and the “after” story—you need to tell customer stories with contrast.

When you tell customer stories, don’t be afraid to link data with emotion. Often the best way to do that is to talk about the people who were affected by the challenging environment they were working in. Then talk about how their lives became better, easier, more fun, or less stressful after using your solution.

11. Highlight the Risk

There’s a longstanding myth that executives are strictly rational in their decision-making, influenced only by the hard ROI story you can tell. But that’s simply not the case.

Corporate Visions research found that executive decision-makers are just as swayed by emotionally charged factors as anybody else. In fact, executives are more than 70 percent more willing to make a risky business decision, such as leaving their current situation to try a risky alternative, if you frame their status quo in terms of what they stand to lose by not making a business change, versus what they stand to gain by following through with one.

12. Protect Your Value

Buyers today have all the power in sales negotiations. They know it, and so do salespeople. According to our researc, 72 percent of B2B salespeople report that buyers have grown more powerful over the last several years. They have the confidence to demand discounts—and walk away when they don’t get them.

The problem is, many salespeople unknowingly make concessions throughout the sales process—value leaks that make it more difficult to close the deal, which, in turn, makes it more difficult to protect your margins during late-stage negotiations.

Value leaks happen as the buyer tries to gain consensus among other stakeholders in the organization. They flex their power and start making additional demands for your time, your resources, and of course, for discounts. And you may not even be aware that it’s happening.

How do you protect your value? When managing multi-party decisions, consider who in the organization knows about the decision, who cares about the decision, and start targeting those stakeholders in your conversations. When you address the business impact for each key decision-maker involved in the purchase, you can drive consensus faster.

13. Leverage Pivotal Agreements

As deals get increasingly complex, late-stage negotiating tactics become increasingly irrelevant. And your ability to create a profitable outcome depends on how deftly you navigate critical moments of the sales process—moments that have the potential to change the nature of your opportunity and recast the buyer’s perception of your influence.

To help you do all this from a low-power position, consider the concept of Pivotal Agreements. The five types of Pivotal Agreements are value-based exchanges that you can use to advance your deals while protecting your value.

how to sell and protect your profit margins during sales negotiations with pivotal agreements

The idea is to proactively decide what you need from the customer during the buying cycle to get the most positive final outcome. In other words, you capture the value and protect your margins by executing a series of Pivotal Agreements throughout the buying process, rather than one grand compromise at the end.

Learn more about Pivotal Agreements in our webinar, There’s an Unlimited Demand. According to our research for Free.

How to Sell to Existing Customers: Sales Techniques to Expand Value

The sale isn’t over just because your prospect becomes a customer. There’s still ample opportunity to drive growth from customer expansion opportunities like renewals and upsells. Here are three research-backed sales techniques for selling to your existing customers.

14. Defend Your Customer’s Status Quo

When you’re engaging new prospects, it makes sense to use a provocative, challenging approach that introduces Unconsidered Needs, disrupts their status quo, and persuades them to choose you. As an outsider, you want to frame their current situation as risky and unsafe and introduce your solution as a better, safer alternative.

how to sell - the difference between customer acquisition vs customer retention

But when you’re the insider, defending your incumbent position to existing customers, you often need to reinforce your value and highlight the reasons why you’re still the safest choice. Because you are your customer’s status quo, you can use their natural Status Quo Bias to your advantage during renewal and expansion conversations.

To your existing customers, you are their status quo. And research shows that using a provocative, challenging message when you’re trying to renew or expand business with your customers will increase the likelihood that they’ll shop around by at least 10-16 percent.

Find out when you should (and shouldn’t) defend your buyer’s status quo in our e-book, To Challenge or Not to Challenge.

15. Upsell by Reinforcing the Relationship

Certain sales conversations with your customers require more finesse than others. Expansion conversations, for example, walk a thin line between persuading your customer to buy more and convincing them to stay with your solution in the process. If you succeed, you lay the groundwork for a long-lasting partnership. But if you stumble, your partnership stagnates, your revenue plateaus, and your customer becomes vulnerable to getting picked off by competitors.

When it comes to winning upsell conversations, our research found that reinforcing the emotional aspects of the customer partnership was most effective in persuading customers to make change seem safe as long as they’re changing with you, not away from you.

In these situations, don’t be afraid to use emotional language to lean into the relationship between you and your customer’s company. Then, leverage that relationship to have a frank conversation about challenges and opportunities befitting a long-term partnership.

Buyers are naturally more inclined to remain with their status quo than change to a new solution. But that doesn’t mean you should take your relationship for granted. Your customers are constantly being pitched by outside vendors who are eager to win their business. Don’t give them the opportunity.

Learn the science behind an effective upsell message in our State of the Conversation Report, Why Evolve? Determining the Most Effective Upsell Message.

16. Know-How to Apologize

In a perfect world, you would never need to apologize to your customers. But service failures are inevitable. And mishandling these pivotal moments can put your customer relationships, retention, and future revenue at risk. But it doesn’t have to be that way.

The service recovery paradox in B2B customer service

Apologizing to your  customers the right way can not only recover the relationship but actually improve their loyalty going forward. Using a concept called the Service Recovery Paradox as a foundation, our research found that a specific apology message framework improved the chances of your customer recommending your product and buying more from you after a service failure.

Learn more about how to effectively apologize to your customers in our State of the Conversation Report, Sorry Shouldn’t Be the Hardest Word.

What Are The Techniques Of Selling That Don’t Work?

There’s a lot of “conventional wisdom” for how to sell out there that, in reality, doesn’t actually help you make the sale. Here are four classic go-to selling techniques that may, in fact, be hurting your sales.

17. Don’t Focus on Selling Benefits

Everyone knows how to sell benefits and not features, right? Well, no. If you start your customer conversation with benefits, you’re jumping the gun when it comes to how most prospects are looking at their first interactions with you and your company.

Remember that up to 60 percent of pipeline deals are lost to the status quo. That means that you need to learn how to sell by establishing a Buying Vision—the case for why the prospect needs to change—before your solution’s benefits will resonate. That means you need to effectively challenge the status quo and show how the prospect’s world can change for the better.

18. Don’t Compete in a Bake-Off

When you position yourself against your competitors, you’re competing in a vendor bake-off. It’s a “spec war” and you might gain the upper hand with one feature, but then the competition meets your feature and raises another.

In the process, you and your competition are often having a very similar dialogue with the prospect, leading to the dreaded “no decision.” Instead of talking to the prospect about “why us,” focus instead on challenging the status quo by getting the prospect to think about “why change” and “why now,” and demonstrate the truly unique value of your solution.

19. Don’t Sell to Personas

Many salespeople and marketers use buyer personas to develop messaging. And, on the face of it, it seems to make sense: defining the profile of your prospect will enable you to develop messages targeted to that profile.

The problem is that personas are typically defined by who the prospect is – demographics and behaviors. But the need to change is not driven by a persona. The fact that a prospect shares similar characteristics with the persona isn’t what causes them to re-think their current approach and consider your solution as a new way to solve their problems.

Instead of developing messages based on personas, focus on how to sell by convincing prospects that the status quo they are standing on is “unsafe,” then show them how life is better with your solution.

20. Don’t Rely on a Standard Elevator Pitch

An elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition. And just about every sales organization under the sun spends a lot of time trying to perfect that pitch.

The problem is that the standard elevator pitch tells your story—not your prospect’s story. So instead of spending time refining your elevator pitch, focus on building the story that features your customer as the hero and illustrates the unique value you can offer them.

Closing Thoughts on Sales Techniques

There you have it. These 20 selling tips and techniques are proven to help you in all areas of your sales strategy, including prospecting, communicating value, creating urgency, closing the sale, and expanding with existing customers. With these approaches in your arsenal, you’ll be well equipped to handle even the toughest sales conversations. According to our research

TERRIFYING PLACES ON THE INTERNET THAT WILL STEAL YOUR SLEEP FOREVER

 

13 Terrifying Places on The Internet That Will Steal Your Sleep Forever

They say that the internet that is visible to our eyes is only 5% of the entire network: a tip of the iceberg. The remaining 95% is a place you would never, in your wildest dreams, want to find yourself. Also known as the Deep Web, this almost invisible web surface cannot be accessed through the usual search engines like Chrome, Safari or Firefox, and harbors the most grotesque, deranged and despicable things known to mankind. Those that are capable of making your blood curdle and sending chills down your spine. Active drug markets, child pornography, human experimentation, red rooms and cannibal forums. Everything and anything is possible on the Deep Web. Following are some of the many horrifying things users have found on the Deep Web, those that still haunt them every single night.

1. How to Cook a Woman

While there have been many reports of forums full of people swapping tips on having humans for lunch. But perhaps the most chilling is the one lucky individual who stumbled upon a detailed guide on how to butcher and properly cook women. This page had information on what body types to use for specific cuts, how to prepare these cuts, and how to cook the girl so she lives as long as possible. It horrifies me that people way worse than the freaks on Criminal Minds exist.

2. Stillborn Babies Collection

A deep web user happened to stumble upon a forum where mothers shared photos of their stillborn babies. It is a site for women who can’t deal with the fact that their babies had been stillborn. It was filled with pictures of dead fetuses dressed up and had this really sad, creepy song playing as you scrolled through. I don’t think a forum could get more depressing and creepier than that!

 

3. Human Leather

Yes, that’s right: HUMAN LEATHER! This website is filled with products made from human flesh like food, wallets, belts, etc. If you fancy products made out of human skin, what am I saying, of course we all do! If you understood I was being sarcastic then good for you, if you didn’t then this site is probably for you!

4. Living Sex Dolls

This deep web story is sick and disturbing.  It is not for the faint-hearted.  If you are a sensitive person, you should stop reading right here. Continue at your own risk.

It is believed that a surgeon living in Easter Europe sold something peculiar on the Dark Web: Live Sex Dolls. He would adopt several young girls between the ages of 6-18 from a local orphanage that was happy to get rid of any extra mouths to feed. He would then take them home and surgically remove all of their limbs and sexually torture them.

The girls were only fed from a bottle minimum, their teeth were removed and a rubber was inserted in their mouths to maintain beauty and to assist with fellatio. The girls were then physically and mentally abused to turn them into unquestioning, unfeeling slaves. They were electrocuted, their genitals were sliced and were beaten regularly by the surgeon. The doctor destroyed their sense of hearing by playing extremely loud music and sounds on headphones, and used laser to blind the girls.  Almost all of their senses were destroyed to make them more docile. He tortured them for months preparing them for their new owner before they were ready to be sold for $40000 on the Dark Web!

5. Dead Girls

Well this is one disturbing site the does exactly what it says on the tin, lots and lots of photos of dead girls. The site is supposed to be full of photos of girls ranging from 5 to 16, all dead from various ways and means. While that’s just morbid there are a number of creepypasta stories surrounding the site and the subsequent madness that followed with seeing all those dead girls.

6. Hitmen for Hire

Yes, there are websites on the Dark Web that offer Hitmen for hire. These websites also post pictures as proof that these guys actually mean business. Getting someone killed is as you expect not cheap but from the looks of it, they’ll get the job done.

7. IRL Cannibal Forums

What may sound like Hannibal or Silence of The Lamb fan forums, are actually real life cannibal forums about eating people and being eaten by people. Some members even chat and arrange meetups there to eat each other like, “I need someone to eat my fresh meat. I am juicy and tender.” And all that crazy shit.

8. Child Pornography

Of the most deranged things found on the Deep and Dark Web, child abuse seems to be the most prevalent. Although many of these websites have been shut down by the authorities, there still remain an array of predators and pedophiles operating anonymously on the Deep Web.

9. Human Experimentation

This unholy creep fest is a room on the deep web. The guys who run this site believe that not all humans are equal, and to prove their point they find homeless people and perform dark and possibly painful experiments on them, similar to the likes of the Japanese unit 731 that existed during World War II. Experiments range from water/fluid restriction, injecting pregnant women with bleach, starvation, radiation exposure and even sterilization. Fake or not, it is bone-chilling and some of the experiments that were documented were creepy. Yep, told you it was a sick place.

10. Summoning Demons

Don’t think you’re having enough fun at your regular party? Worry no more, you can go ahead and summon a demon and get that party going! Yeah, but jokes aside, very creepy!

11. Drug Markets

Perhaps the most famous thing about the deep web is the fact that you can get every and any drug ever made. Ranging from premium quality marijuana to pills and acid, the Deep Web is laden with websites that engage in the sale of drugs. ‘The Silkroad’ was a very popular and the most credible source for some fine bud or anything else until it got taken down very recently.

12. Professional hackers, Fake ID’s and Credit Card Fraudulence

There is a whole bunch of sites where you can find people to hack anything for you, be it is your ex’s account or a top secret government website. These guys are up for anything. The deep web is also home to anonymous sellers who advertise their goods on topic-specific forums like copied credit cards on a credit card fraud board. Apart from forging credit cards, people can also purchase fake identification too. An American passport could cost you around 700 Euros, or 973.91 USD.

13. Red Rooms/ Live Torture Streams

While the existence of such rooms has not been proven as of yet, people have repeatedly claimed to have found terrifying live streams. Some guy stumbled on a live stream where a girl was sitting in a chair and commanded people from a chat window to tell her what kind of abuse she should do to herself. After many cuts, bruises, eye gouging, the girl eventually killed herself on the live stream.

This is not the only case where people have brought harm to themselves on a live stream on the deep web. These live streams are popularly known as “Red Rooms”: a place even ISIS is believed to have started using as a platform to conduct beheadings and murder.

THE BEST AND EASY WAYS TO MAKE MONEY FAST FROM HOME

December 10, 2019
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2. Ibotta – Turn Your Shopping Receipts Into Cash

Some weeks are tougher on your wallet than others and on those days, you have to consider every purchase carefully. Even buying groceries can be a strain. We have just the thing to help: Ibotta, which pays you every time you shop.

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3. Opinion Outpost – Earn Money Online By Giving Your Opinion

Let’s get straight to the point – you want to know the best way to get free gift cards and cash quickly. For most people, the best way is Opinion Outpost.

Opinion Outpost pays you to share your opinions through high-paying online surveys. Sounds ridiculously easy? That’s because it really is.

The best part? It’s super easy to get paid since the value per point is really high. It takes just 50 points (5-7 surveys) to earn a $5 Amazon gift card. And since it’s 100% free to sign up, there’s no reason to not to give it a shot.

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4. Swagbucks – Take Surveys And Get Paid

Are you the kind of person that actually takes the time to write reviews for the products and services you use? If so, you’re a hot commodity for brands and market research companies and should really start cashing in on your value.

We highly suggest Swagbucks. It’s one of our favorite paid survey hubs with one of the best online rewards programs.

Swagbucks pays people to take surveys on a wide range of topics, including things like advertising effectiveness, product appeal, brand recognition, etc. You could earn close to $10 with three surveys alone.

The app adds thousands of new opportunities to earn every day and we recommend doing three or more a day to really maximize your earning potential. Remember, doing three a day won’t take very long.

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5. Mypoints – Earn Easy Money On The Couch

If you could imagine your dream way of making money in your head it would probably involve sitting on the couch, eating popcorn, binge-watching TV — and somehow also making money.

We still haven’t found a way to make our rent money this way (although trust us, we are constantly on the hunt), but we have found a way to make a little extra money each month by doing this and it’s called MyPoints.

Big brands want consumers to watch short snippets of movie trailers or product features and give their feedback. They pay MyPoints which then recruits people like us to give their feedback for actual cash.

That’s right, you can sit back on the couch and MyPoints will pay you. They also offer paid surveys which you can do while you are watching your favorite guilty pleasure TV show.

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Pro tip: You’ll earn a $5 bonus right off the bat for taking five surveys. Between that and the welcome bonus you’ll stack some really solid earnings quickly.

Make Money With MyPoints

6. Robinhood – Make Money By Investing In Stocks And Bonds

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FEMALE GENITAL MUTILATION MUST BE STOP NOW

Female genital mutilation

3 February 2020

 

  • Female genital mutilation (FGM) involves the partial or total removal of external female genitalia or other injury to the female genital organs for non-medical reasons.
  • The practice has no health benefits for girls and women.
  • FGM can cause severe bleeding and problems urinating, and later cysts, infections, as well as complications in childbirth and increased risk of newborn deaths.
  • More than 200 million girls and women alive today have been cut in 30 countries in Africa, the Middle East and Asia where FGM is concentrated (1).
  • FGM is mostly carried out on young girls between infancy and age 15.
  • FGM is a violation of the human rights of girls and women.
  • WHO is opposed to all forms of FGM, and is opposed to health care providers performing FGM (medicalization of FGM).
  • Treatment of health complications of FGM in 27 high prevalence countries costs 1.4 billion USD per year.

Female genital mutilation (FGM) comprises all procedures that involve partial or total removal of the external female genitalia, or other injury to the female genital organs for non-medical reasons.

The practice is mostly carried out by traditional circumcisers, who often play other central roles in communities, such as attending childbirths. In many settings, health care providers perform FGM due to the belief that the procedure is safer when medicalized1. WHO strongly urges health care providers not to perform FGM.

FGM is recognized internationally as a violation of the human rights of girls and women. It reflects deep-rooted inequality between the sexes, and constitutes an extreme form of discrimination against women. It is nearly always carried out on minors and is a violation of the rights of children. The practice also violates a person’s rights to health, security and physical integrity, the right to be free from torture and cruel, inhuman or degrading treatment, and the right to life when the procedure results in death.

Types of FGM

Female genital mutilation is classified into 4 major types.

  • Type 1:  this is the partial or total removal of the clitoral glans (the external and visible part of the clitoris, which is a sensitive part of the female genitals), and/or the prepuce/ clitoral hood (the fold of skin surrounding the clitoral glans).
  • Type 2:  this is the partial or total removal of the clitoral glans and the labia minora (the inner folds of the vulva), with or without removal of the labia majora (the outer folds of skin of the vulva ).
  • Type 3: Also known as infibulation, this is the narrowing of the vaginal opening through the creation of a covering seal. The seal is formed by cutting and repositioning the labia minora, or labia majora, sometimes through stitching, with or without removal of the clitoral prepuce/clitoral hood and glans (Type I FGM).
  • Type 4: This includes all other harmful procedures to the female genitalia for non-medical purposes, e.g. pricking, piercing, incising, scraping and cauterizing the genital area.

Deinfibulation refers to the practice of cutting open the sealed vaginal opening of a woman who has been infibulated, which is often necessary for improving health and well-being as well as to allow intercourse or to facilitate childbirth.

No health benefits, only harm

FGM has no health benefits, and it harms girls and women in many ways. It involves removing and damaging healthy and normal female genital tissue, and interferes with the natural functions of girls’ and women’s bodies. Generally speaking, risks of FGM increase with increasing severity (which here corresponds to the amount of tissue damaged), although all forms of FGM are associated with increased health risk.

Immediate complications can include:

  • severe pain
  • excessive bleeding (haemorrhage)
  • genital tissue swelling
  • fever
  • infections e.g., tetanus
  • urinary problems
  • wound healing problems
  • injury to surrounding genital tissue
  • shock
  • death.

Long-term complications can include:

  • urinary problems (painful urination, urinary tract infections);
  • vaginal problems (discharge, itching, bacterial vaginosis and other infections);
  • menstrual problems (painful menstruations, difficulty in passing menstrual blood, etc.);
  • scar tissue and keloid;
  • sexual problems (pain during intercourse, decreased satisfaction, etc.);
  • increased risk of childbirth complications (difficult delivery, excessive bleeding, caesarean section, need to resuscitate the baby, etc.) and newborn deaths;
  • need for later surgeries: for example, the sealing or narrowing of the vaginal opening (Type 3) may lead to the practice of cutting open the sealed vagina later to allow for sexual intercourse and childbirth (deinfibulation). Sometimes genital tissue is stitched again several times, including after childbirth, hence the woman goes through repeated opening and closing procedures, further increasing both immediate and long-term risks;
  • psychological problems (depression, anxiety, post-traumatic stress disorder, low self-esteem, etc.);

Who is at risk?

FGM is mostly carried out on young girls sometime between infancy and adolescence, and occasionally on adult women. More than 3 million girls are estimated to be at risk for FGM annually.

More than 200 million girls and women alive today have been subjected to the practice , according to data from 30 countries where population data exist. 1.

The practice is mainly concentrated in the Western, Eastern, and North-Eastern regions of Africa, in some countries the Middle East and Asia, as well as among migrants from these areas. FGM is therefore a global concern.

Cultural and social factors for performing FGM

The reasons why female genital mutilations are performed vary from one region to another as well as over time, and include a mix of sociocultural factors within families and communities. The most commonly cited reasons are:

  • Where FGM is a social convention (social norm), the social pressure to conform to what others do and have been doing, as well as the need to be accepted socially and the fear of being rejected by the community, are strong motivations to perpetuate the practice. In some communities, FGM is almost universally performed and unquestioned.
  • FGM is often considered a necessary part of raising a girl, and a way to prepare her for adulthood and marriage.
  • FGM is often motivated by beliefs about what is considered acceptable sexual behaviour. It aims to ensure premarital virginity and marital fidelity. FGM is in many communities believed to reduce a woman’s libido and therefore believed to help her resist extramarital sexual acts. When a vaginal opening is covered or narrowed (Type 3), the fear of the pain of opening it, and the fear that this will be found out, is expected to further discourage extramarital sexual intercourse among women with this type of FGM.
  • Where it is believed that being cut increases marriageability, FGM is more likely to be carried out.
  • FGM is associated with cultural ideals of femininity and modesty, which include the notion that girls are clean and beautiful after removal of body parts that are considered unclean, unfeminine or male.
  • Though no religious scripts prescribe the practice, practitioners often believe the practice has religious support.
  • Religious leaders take varying positions with regard to FGM: some promote it, some consider it irrelevant to religion, and others contribute to its elimination.
  • Local structures of power and authority, such as community leaders, religious leaders, circumcisers, and even some medical personnel can contribute to upholding the practice. Likewise, when informed, they can be effective advocates for abandonment of FGM.
  • In most societies, where FGM is practised, it is considered a cultural tradition, which is often used as an argument for its continuation.
  • In some societies, recent adoption of the practice is linked to copying the traditions of neighbouring groups. Sometimes it has started as part of a wider religious or traditional revival movement.

 A financial burden for countries

WHO has conducted a study of the economic costs of treating health complications of FGM and has found that the current costs for 27 countries where data were available totaled 1.4 billion USD during a one year period (2018). This amount is expected to rise to 2.3 billion in 30 years (2047) if FGM prevalence remains the same – corresponding to a 68% increase in the costs of inaction. However, if countries abandon FGM, these costs would decrease by 60% over the next 30 years.

International response

Building on work from previous decades, in 1997, WHO issued a joint statement against the practice of FGM together with the United Nations Children’s Fund (UNICEF) and the United Nations Population Fund (UNFPA).

Since 1997, great efforts have been made to counteract FGM, through research, work within communities, and changes in public policy. Progress at international, national and sub-national levels includes:

  • wider international involvement to stop FGM;
  • international monitoring bodies and resolutions that condemn the practice;
  • revised legal frameworks and growing political support to end FGM (this includes a law against FGM in 26 countries in Africa and the Middle East, as well as in 33 other countries with migrant populations from FGM practicing countries);
  • the prevalence of FGM has decreased in most countries and an increasing number of women and men in practising communities support ending its practice.

Research shows that, if practicing communities themselves decide to abandon FGM, the practice can be eliminated very rapidly.

In 2007, UNFPA and UNICEF initiated the Joint Programme on Female Genital Mutilation/Cutting to accelerate the abandonment of the practice.

In 2008, WHO together with 9 other United Nations partners, issued a statement on the elimination of FGM to support increased advocacy for its abandonment, called: “Eliminating female genital mutilation: an interagency statement”. This statement provided evidence collected over the previous decade about the practice of FGM.

In 2010, WHO published a “Global strategy to stop health care providers from performing female genital mutilation” in collaboration with other key UN agencies and international organizations. WHO supports countries to implement this strategy.

In December 2012, the UN General Assembly adopted a resolution on the elimination of female genital mutilation.

Building on a previous report from 2013, in 2016 UNICEF launched an updated report documenting the prevalence of FGM in 30 countries, as well as beliefs, attitudes, trends, and programmatic and policy responses to the practice globally.

In May 2016, WHO in collaboration with the UNFPA-UNICEF joint programme on FGM launched the first evidence-based guidelines on the management of health complications from FGM. The guidelines were developed based on a systematic review of the best available evidence on health interventions for women living with FGM.

In 2018, WHO launched a clinical handbook on FGM to improve knowledge, attitudes, and skills of health care providers in preventing and managing the complications of FGM.

WHO response

In 2008, the World Health Assembly passed resolution WHA61.16 on the elimination of FGM, emphasizing the need for concerted action in all sectors – health, education, finance, justice and women’s affairs.

WHO efforts to eliminate female genital mutilation focus on:

  • strengthening the health sector response: developing and implementing guidelines, tools, training and policy to ensure that health care providers can provide medical care and counselling to girls and women living with FGM and communicate for prevention of the practice;
  • building evidence: generating knowledge about the causes, consequences and costs of the practice, including why health care providers carry out the practice, how to abandon the practice, and how to care for those who have experienced FGM;
  • increasing advocacy: developing publications and advocacy tools for international, regional and local efforts to end FGM, including tools for policy makers and advocates to estimate the health burden of FGM and the potential public health benefits and cost savings of preventing FGM.

This is a brutal an inhuman act of the human race. Please help to stop such unfair action by sharing this article.

A. Santiago

Publisher & Editor

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